There is no doubt that VoIP (Voice over Internet Protocol) has many advantages over traditional calling, but one advantage that might not seem obvious at first is the flexibility that VoIP possesses.
For the majority of people, the first thought of VoIP will be the cost saving opportunity that is certainly possible. In previous articles I’ve mentioned how the cost, especially for businesses and long-distance callers, can be significantly decreased from traditional calling. This is mainly due to the fact that VoIP carries a call over a broadband internet connection, meaning that many taxes and charges that would usually be incurred with regular telephone companies are avoided.
VoIP is not a new technology; in fact it's far from it. VoIP is a technology that has been around for several years, but has only recently begun to make big strides in becoming a real alternative to regular analogue phone systems. At first, it had its disadvantages such as poorer voice quality, but the advancement in technology has meant that this is no longer the case.
There are some great features that VoIP provides, and the list of features is sure to grow with the increase in popularity of the technology. Customers can already take advantage of deals that VoIP providers are putting together, some of which include caller ID, call waiting, 3-way calling, speed dialing, call forwarding, and free voicemail in their packages.
Another great feature of VoIP, especially for business customers, is the ability to access the phone network away from office premises. So for example if employees needed to work from home or from a location away from the office, then they could do so whilst still being able to keep track of office calls and having access to the office phone system features.
Similarly, regular customers can also benefit from this flexibility. Your designated number is assigned to a converter that is used to access the VoIP service. This makes it possible to connect the converter to any high-speed internet connection and immediately utilize the same number for making and receiving calls. Say then for instance that you move from one side of the country to the other; you can still keep the same phone number.
As with many services, the likelihood of many service providers entering the market can only be good news for consumers. Competition and price battles will more than likely see VoIP take over from regular analogue phone systems in business premises and households over the coming years.
VoIP popularity is increasing fast across the U.S and will certainly do the same in other areas of the world. It is certainly a technology that should be researched into further if you are serious about cutting telephone costs and benefiting from features I have highlighted in this article.
Mar 6, 2008
VoIP PBX Solutions For Businesses....What To Look For
Business communications has always been a challenging arena for management....subject to cost, function, reliability, and other pressures and concerns. The emergence of VoIP technology....and specificly application to PBX systems via IP based protocols....has provided an enormous opportunity for companies to reap many benefits.
Many companies today have multiple office locations around the country or around the world. Currently, each office uses its own PBX system and inter-office phone calls are routed through the PSTN and charged long distance and international rates by carriers. Most companies also employ workers on a part time basis who work from their homes. Those workers get reimbursed for telecommunication expenses they incur while performing their duties. It just makes business sense for companies to explore alternatives to consolidate their telecommunication systems and reduce costs.
The answer.....purchase a Voice-over-IP enabled PBX system and deploy it in a Virtual Office setup.
Voice-over-IP (VoIP) is a fairly new technology for transporting voice calls over the Internet which allows users to realize substantial cost savings on long distance and international calls. Besides cost effectiveness, VoIP enabled PBX systems (or IP PBX) offer easy integration with existing telecommunications systems and are characterized with low operating costs as their upgrade is done through software updates rather than more expensive hardware replacement. Additionally, the technology simplifies the communication infrastructure (no need for separate voice and data cables) while offering high scalability.
Virtual Office models are used by companies that want to consolidate their communications, reduce costs and achieve more cohesive corporate images. To implement the model, a company has to install a single IP PBX system in its headquarters and distribute to employees IP phones or regular phones with VoIP adapters. Employees can make intra-office and inter-office phone calls through dialing PBX extensions. Such calls are routed through the Internet and are practically free. Company customers, on the other side, can dial a single inbound number plus extensions in order to reach the company's employees. The latter receive the calls on their IP/Regular Phones at any location in the world with Internet connectivity.
So what kind of a VoIP PBX solution does your business need? - a turnkey Virtual Office solution that could be customized to meet your company specific needs.
My recommendation for this solution is the highly acclaimed package from Packet8. Recently 8X8, Inc's Packet8 Virtual Office solution for small and medium sized businesses received Network Computing magazine's Editor's Choice award over competitive offerings from Covad Communications and Velocity Networks. That's some pretty stiff competition....and says a lot about Packet8's performance. The Packet8 Virtual Office solution received the highest overall rating for its rich feature set, call management tools and low subscription price.
The Packet8 Virtual Office is a cost-effective, easy-to-use alternative to traditional PBX systems that allows users anywhere in the world to be part of a VoIP-hosted virtual phone system that includes auto attendants, conference bridges, extension-to-extension dialing, business class voicemail and ring groups, in addition to a rich variety of other business telephone features normally found on high-end, premise based PBX systems. Their Virtual Office reduces an organization's telecommunications total cost of ownership (TCO) with a minimal initial investment combined with unlimited local and long distance business calling throughout the United States and Canada and Packet8's low international rates.
Now.....here's an overview of what to look for when making the business case for investment in VoIP technology for a VoIP PBX solution:
* Ways to save money for corporations.....
- Eliminate or reduce intra-office toll charges
- Avoiding service and support contracts on existing PBX hardware
- Eliminate the need for on-going Centrex services -- and charges
- Reduce expansion costs via lower costs for adds, moves and changes; lower user hardware costs
- Reduce the on-going costs for separate voice messaging systems
- Provide productivity benefits for remote and traveling workers who can be empowered with the same integrated capabilities as office workers
- Reduce user training and learning on phone and messaging systems
- Cost-effectively implement unified messaging
- Improve security
- Reduce systems downtime and improve performance
Additional benefits for call centers.....
- Virtualize call centers, allowing more flexibility in the center's configuration....either helping consolidation efforts, or providing enterprise capabilities to telecommuting call center workers
- Improve customer support services and reduce abandoned calls and call times
- Improve customer satisfaction and reduce customer turnover via improved call center services
Cost considerations....
- VoIP telecommunication hardware and software
- IP phone sets or soft phones
- Network upgrades for possible quality of service and performance upgrades
- Implementation labor and professional services
- On-going support and administration labor
- Support and maintenance contracts
- Increased support calls and potential user downtime losses on initial deployment
- IT Training
- User Training
- Write-off, write-down and disposal costs for existing telecommunication assets
Potential project risks......
- Quality of service/performance
- User training and adoption
- Administration and support skill levels and resources
- Proprietary vs. open systems interoperability
How Does The Solution Work?
Inter/Intra office calls.......
Caller A, who is located in the corporate headquarters, wants to make a call to Caller B, who is located in the corporate headquarters or in any of the company's offices worldwide.
Caller A picks up his VoIP device (IP phone, phone with adapter or softphone) and dials Caller B's extension.
The VoIP PBX server searches its internal database and obtains call routing information about Caller B The VoIP PBX server routes the call to Caller B's VoIP device.
If the destination number is unreachable, the system forwards the call to Caller B's voicemail.
As soon as Caller B picks up his VoIP device the conversation starts.
During conversation Caller A's VoIP device convert voice to digital packets and send them to Caller B's VoIP device and vice versa.
Both A and B can use traditional PBX functionality, like call on hold, caller ID, call forward, etc. Calls are free
Outbound calls.......
Caller A, who is located in the corporate headquarters, wants to make a call
to Caller B, who is a company customer.
Caller A picks up his VoIP device (IP phone, phone with adapter or softphone) and dials the customer's number.
The VoIP PBX server searches its internal database and obtains call routing
information about the VoIP carrier, who should terminate calls to Caller B's area code.
The call is routed to the VoIP carrier.
The VoIP carrier terminates the call to Caller's B number over the PSTN.
During conversation, Caller A can use traditional PBX functionality, like call on hold, caller ID, call forward, etc.
Calls are charged on time basis at pre-negotiated rates with the VoIP carrier
Inbound calls.....
Caller A, who is a company customer, wants to make a call to Caller B, who is a company employee.
Caller A picks up his phone and dials the company's central access number.
The VoIP PBX server prompts the caller to enter an extension.
Caller A dials Caller B's extension.
The VoIP PBX server searches its internal database and obtains call routing information about Caller B.
The VoIP PBX server routes the call to Caller B's VoIP device.
During conversation, Caller B can use traditional PBX functionality, like call on hold, caller ID, call forward, etc.
Calls are either free if the company uses a local access number or charged on a time basis if the company uses a toll free one.
Voice over IP (VoIP) technologies carry great promise to reduce telecommunication and networking total cost of ownership while empowering businesses with new capabilities and agility. When making your decision on deploying a Virtual Office VoIP PBX solution consider the strategic and tangible benefits as well as the costs and risks outlined above. If it all seems too overwhelming seek out the assistance of an unbiased independent advisor such as Business-VoIP-Solution
Many companies today have multiple office locations around the country or around the world. Currently, each office uses its own PBX system and inter-office phone calls are routed through the PSTN and charged long distance and international rates by carriers. Most companies also employ workers on a part time basis who work from their homes. Those workers get reimbursed for telecommunication expenses they incur while performing their duties. It just makes business sense for companies to explore alternatives to consolidate their telecommunication systems and reduce costs.
The answer.....purchase a Voice-over-IP enabled PBX system and deploy it in a Virtual Office setup.
Voice-over-IP (VoIP) is a fairly new technology for transporting voice calls over the Internet which allows users to realize substantial cost savings on long distance and international calls. Besides cost effectiveness, VoIP enabled PBX systems (or IP PBX) offer easy integration with existing telecommunications systems and are characterized with low operating costs as their upgrade is done through software updates rather than more expensive hardware replacement. Additionally, the technology simplifies the communication infrastructure (no need for separate voice and data cables) while offering high scalability.
Virtual Office models are used by companies that want to consolidate their communications, reduce costs and achieve more cohesive corporate images. To implement the model, a company has to install a single IP PBX system in its headquarters and distribute to employees IP phones or regular phones with VoIP adapters. Employees can make intra-office and inter-office phone calls through dialing PBX extensions. Such calls are routed through the Internet and are practically free. Company customers, on the other side, can dial a single inbound number plus extensions in order to reach the company's employees. The latter receive the calls on their IP/Regular Phones at any location in the world with Internet connectivity.
So what kind of a VoIP PBX solution does your business need? - a turnkey Virtual Office solution that could be customized to meet your company specific needs.
My recommendation for this solution is the highly acclaimed package from Packet8. Recently 8X8, Inc's Packet8 Virtual Office solution for small and medium sized businesses received Network Computing magazine's Editor's Choice award over competitive offerings from Covad Communications and Velocity Networks. That's some pretty stiff competition....and says a lot about Packet8's performance. The Packet8 Virtual Office solution received the highest overall rating for its rich feature set, call management tools and low subscription price.
The Packet8 Virtual Office is a cost-effective, easy-to-use alternative to traditional PBX systems that allows users anywhere in the world to be part of a VoIP-hosted virtual phone system that includes auto attendants, conference bridges, extension-to-extension dialing, business class voicemail and ring groups, in addition to a rich variety of other business telephone features normally found on high-end, premise based PBX systems. Their Virtual Office reduces an organization's telecommunications total cost of ownership (TCO) with a minimal initial investment combined with unlimited local and long distance business calling throughout the United States and Canada and Packet8's low international rates.
Now.....here's an overview of what to look for when making the business case for investment in VoIP technology for a VoIP PBX solution:
* Ways to save money for corporations.....
- Eliminate or reduce intra-office toll charges
- Avoiding service and support contracts on existing PBX hardware
- Eliminate the need for on-going Centrex services -- and charges
- Reduce expansion costs via lower costs for adds, moves and changes; lower user hardware costs
- Reduce the on-going costs for separate voice messaging systems
- Provide productivity benefits for remote and traveling workers who can be empowered with the same integrated capabilities as office workers
- Reduce user training and learning on phone and messaging systems
- Cost-effectively implement unified messaging
- Improve security
- Reduce systems downtime and improve performance
Additional benefits for call centers.....
- Virtualize call centers, allowing more flexibility in the center's configuration....either helping consolidation efforts, or providing enterprise capabilities to telecommuting call center workers
- Improve customer support services and reduce abandoned calls and call times
- Improve customer satisfaction and reduce customer turnover via improved call center services
Cost considerations....
- VoIP telecommunication hardware and software
- IP phone sets or soft phones
- Network upgrades for possible quality of service and performance upgrades
- Implementation labor and professional services
- On-going support and administration labor
- Support and maintenance contracts
- Increased support calls and potential user downtime losses on initial deployment
- IT Training
- User Training
- Write-off, write-down and disposal costs for existing telecommunication assets
Potential project risks......
- Quality of service/performance
- User training and adoption
- Administration and support skill levels and resources
- Proprietary vs. open systems interoperability
How Does The Solution Work?
Inter/Intra office calls.......
Caller A, who is located in the corporate headquarters, wants to make a call to Caller B, who is located in the corporate headquarters or in any of the company's offices worldwide.
Caller A picks up his VoIP device (IP phone, phone with adapter or softphone) and dials Caller B's extension.
The VoIP PBX server searches its internal database and obtains call routing information about Caller B The VoIP PBX server routes the call to Caller B's VoIP device.
If the destination number is unreachable, the system forwards the call to Caller B's voicemail.
As soon as Caller B picks up his VoIP device the conversation starts.
During conversation Caller A's VoIP device convert voice to digital packets and send them to Caller B's VoIP device and vice versa.
Both A and B can use traditional PBX functionality, like call on hold, caller ID, call forward, etc. Calls are free
Outbound calls.......
Caller A, who is located in the corporate headquarters, wants to make a call
to Caller B, who is a company customer.
Caller A picks up his VoIP device (IP phone, phone with adapter or softphone) and dials the customer's number.
The VoIP PBX server searches its internal database and obtains call routing
information about the VoIP carrier, who should terminate calls to Caller B's area code.
The call is routed to the VoIP carrier.
The VoIP carrier terminates the call to Caller's B number over the PSTN.
During conversation, Caller A can use traditional PBX functionality, like call on hold, caller ID, call forward, etc.
Calls are charged on time basis at pre-negotiated rates with the VoIP carrier
Inbound calls.....
Caller A, who is a company customer, wants to make a call to Caller B, who is a company employee.
Caller A picks up his phone and dials the company's central access number.
The VoIP PBX server prompts the caller to enter an extension.
Caller A dials Caller B's extension.
The VoIP PBX server searches its internal database and obtains call routing information about Caller B.
The VoIP PBX server routes the call to Caller B's VoIP device.
During conversation, Caller B can use traditional PBX functionality, like call on hold, caller ID, call forward, etc.
Calls are either free if the company uses a local access number or charged on a time basis if the company uses a toll free one.
Voice over IP (VoIP) technologies carry great promise to reduce telecommunication and networking total cost of ownership while empowering businesses with new capabilities and agility. When making your decision on deploying a Virtual Office VoIP PBX solution consider the strategic and tangible benefits as well as the costs and risks outlined above. If it all seems too overwhelming seek out the assistance of an unbiased independent advisor such as Business-VoIP-Solution
How Does VoIP Really Work?
VoIP stands for Voice over Internet Protocol. By using a VoIP phone and VoIP technology you can effectively use the internet to make phone calls. VoIP does this by placing the voice calls on network which encrypts the voice in data packets at one end and encrypts it in voice calls at the other end. In VoIP, encryption and decryption is from a analog signal (i.e. your voice call) into digital signal (data packets) and again into the analog signal.
You can make VOIP calls by a regular phone with VOIP adapter or even from your computer using a simple microphone. VoIP applications can generally be used with a simple microphone and computer speakers, but IP telephones or VoIP boxes can also be used, providing an experience identical to normal telephoning. Many VOIP manufacturers are designing phones which are specially meant to work with this technology, called SIP phone, and now extensively used by growing VoIP users.
In the past year, the quality and reliability of VoIP technology has improved to the point that vast numbers of users have abandoned their standard telephone contracts entirely, in favor of VoIP. Local as well as long distance calling is available for VoIP. Rates and plans can vary from one VoIP service provider to another VoIP service provider.
Advantages of using VOIP
Using VOIP you can effectively cut down your phone bills, since you just pay to your regular internet connection and small fees to your VOIP service provider. Setting up conference calls with VOIP is very easy.
You can even set up your own VoIP network and don't need any special equipment like PBX etc. You can call to any local telephone, mobile, long distance number or any international number through VoIP phones. More importantly, the person you are calling by using VoIP technology does not need any special equipment; just a regular telephone.
Many additional features like call forwarding, call tracing, reminders, caller ID are readily available in VoIP Phones. You can even assign a local telephone number to your VOIP phone set, and just need a fast internet connection to use your VOIP service anywhere in the world.
VoIP Dilemma
VoIP applications and services require data transfer in real time. During a call an interactive data voice exchange takes place. Unfortunately, TCP/IP is not well suited for this purpose. Sometimes you have to wait for a few seconds, to hear the other side answering. But with recent developments streaming the flow of voice signals has improved. PC-to-PC and PC-to-phone calling quality is still not as sharp as regular PSTN calls. However, with SIP phones and a reliable high speed internet connection there is little or no difference....and sometimes the quality is even better.
SIP Phones
SIP Phones are the phones which are specifically designed to work as VOIP phones. SIP phone can be considered as a network endpoint routing voice via its IP address. This allows a DID (direct inward dialing) number to move with a user. With SIP phones you can use advanced features like voice mail to email etc. Using a SIP phone also closely resembles a regular analog phone in look, feel, function, and ease of use.
FCC and VoIP
The Federal Communications Commission (FCC) regulates VOIP Services in the USA. They are in charge to create and promote telecommnuication regulations....such as VOIP services....to benefit consumers. In November, 2004 FCC ruled that individual States do not have the jurisdiction to impose taxes on VoIP services, which made the cost of VOIP services even more attractive in relation to standard PSTN phone services.
You can make VOIP calls by a regular phone with VOIP adapter or even from your computer using a simple microphone. VoIP applications can generally be used with a simple microphone and computer speakers, but IP telephones or VoIP boxes can also be used, providing an experience identical to normal telephoning. Many VOIP manufacturers are designing phones which are specially meant to work with this technology, called SIP phone, and now extensively used by growing VoIP users.
In the past year, the quality and reliability of VoIP technology has improved to the point that vast numbers of users have abandoned their standard telephone contracts entirely, in favor of VoIP. Local as well as long distance calling is available for VoIP. Rates and plans can vary from one VoIP service provider to another VoIP service provider.
Advantages of using VOIP
Using VOIP you can effectively cut down your phone bills, since you just pay to your regular internet connection and small fees to your VOIP service provider. Setting up conference calls with VOIP is very easy.
You can even set up your own VoIP network and don't need any special equipment like PBX etc. You can call to any local telephone, mobile, long distance number or any international number through VoIP phones. More importantly, the person you are calling by using VoIP technology does not need any special equipment; just a regular telephone.
Many additional features like call forwarding, call tracing, reminders, caller ID are readily available in VoIP Phones. You can even assign a local telephone number to your VOIP phone set, and just need a fast internet connection to use your VOIP service anywhere in the world.
VoIP Dilemma
VoIP applications and services require data transfer in real time. During a call an interactive data voice exchange takes place. Unfortunately, TCP/IP is not well suited for this purpose. Sometimes you have to wait for a few seconds, to hear the other side answering. But with recent developments streaming the flow of voice signals has improved. PC-to-PC and PC-to-phone calling quality is still not as sharp as regular PSTN calls. However, with SIP phones and a reliable high speed internet connection there is little or no difference....and sometimes the quality is even better.
SIP Phones
SIP Phones are the phones which are specifically designed to work as VOIP phones. SIP phone can be considered as a network endpoint routing voice via its IP address. This allows a DID (direct inward dialing) number to move with a user. With SIP phones you can use advanced features like voice mail to email etc. Using a SIP phone also closely resembles a regular analog phone in look, feel, function, and ease of use.
FCC and VoIP
The Federal Communications Commission (FCC) regulates VOIP Services in the USA. They are in charge to create and promote telecommnuication regulations....such as VOIP services....to benefit consumers. In November, 2004 FCC ruled that individual States do not have the jurisdiction to impose taxes on VoIP services, which made the cost of VOIP services even more attractive in relation to standard PSTN phone services.
Do You Have Your VoIP/BroadBand Phone Yet?
Broadband VoIP allows you to add a phone line to your home or office with a local phone number in just about any major U.S. city.... and with some vendors also in several countries such as the UK and Israel.
Here are some ways Businesses and families with geographical distances between them can take advantage of BroadBand Phone/VoIP:
1. Parents can add an additional line with a local number so their college son or daughter can always call home without the expense of long distance rates.
2. A family in Florida can bring up a local number in Minnesota where the rest of the family resides. Family members in Minnesota now dial a local number and reach the relatives in Florida with no long distance charges because the call is local for those in Minnesota, and only the party in Florida needs to have broadband service to receive the calls.
3. This technology can also help military families stay connected. VoIP is not restricted by global boundaries. A U.S. soldier in another country with a broadband connection can set up service with unlimited in bound calls that are local to his family in the U.S. His family then can make unlimited calls to him at no cost and his family in the U.S. doesn't need to have broadband access. Plus any calls they make home are either "local" or are made with an unlimited flat rate plan. That saves a ton of money.
4. Traveling executives can also take advantage of VoIP as a portable phone that can be taken along on any business trip. Many hotels will provide broad band access today. Simply plug the IP phone into the broadband connection in the hotel room. Your family and customers can now call on a local number. In addition you can still take advantage of out bound service and make calls from the room as well.
5. Businesses can drastically reduce costs from traditional calling services.... with flat rate plans which cover all of the US & Canada and often including Europe &/or Asia also.
For an easy way to compare available VoIP phone options in your area (US only) browse through the vendor review info available at Broadband Reports. This info is updated frequently with new input from their Forum members. Be advised that not all providers may be included as only those having received a member review will be listed.
Here are some ways Businesses and families with geographical distances between them can take advantage of BroadBand Phone/VoIP:
1. Parents can add an additional line with a local number so their college son or daughter can always call home without the expense of long distance rates.
2. A family in Florida can bring up a local number in Minnesota where the rest of the family resides. Family members in Minnesota now dial a local number and reach the relatives in Florida with no long distance charges because the call is local for those in Minnesota, and only the party in Florida needs to have broadband service to receive the calls.
3. This technology can also help military families stay connected. VoIP is not restricted by global boundaries. A U.S. soldier in another country with a broadband connection can set up service with unlimited in bound calls that are local to his family in the U.S. His family then can make unlimited calls to him at no cost and his family in the U.S. doesn't need to have broadband access. Plus any calls they make home are either "local" or are made with an unlimited flat rate plan. That saves a ton of money.
4. Traveling executives can also take advantage of VoIP as a portable phone that can be taken along on any business trip. Many hotels will provide broad band access today. Simply plug the IP phone into the broadband connection in the hotel room. Your family and customers can now call on a local number. In addition you can still take advantage of out bound service and make calls from the room as well.
5. Businesses can drastically reduce costs from traditional calling services.... with flat rate plans which cover all of the US & Canada and often including Europe &/or Asia also.
For an easy way to compare available VoIP phone options in your area (US only) browse through the vendor review info available at Broadband Reports. This info is updated frequently with new input from their Forum members. Be advised that not all providers may be included as only those having received a member review will be listed.
How To Set Up A Business VoIP System
To set up a business VoIP system, you need several components. A central device to manage the calls, the way a private branch exchange (PBX) or key system unit (KSU) does in traditional phone systems is one of them.
This can be a dedicated piece of hardware such as an IP PBX, a regular PBX that has been IP-enabled, or a server running specialized software. You will also need phones and a data network. In many cases, you may be able to use your existing digital phones and computer network, although you may need to upgrade some of your network hardware.
VoIP Benefit
The most prominent benefit of an IP PBX is for businesses with multiple locations. With the advantage of VoIP, all the offices on a LAN or WAN can get the profits of having a common office phone system. The profits are - extension dialing, seamless call transfers, and other features.
In addition to making it easier to communicate, this sharing of features can enhance collaboration as employees at different locations can truly feel like they are part of the same organization. Plus, if they are on the company network, the phone calls are free - even if your offices are located thousands of miles apart. It is an advantage in saving money expended on calling between two branches of the same office.
VoIP Conversations
Computer networks are designed to handle messy data: packets arrive out of order and some are even lost, but in most cases the data being sent can easily be reconstructed when it is needed. Voice conversations, though, are not as tolerant of these kinds of disturbances. Each packet of sound has to arrive in the correct order because they are being sent in real time - if packets are lost; the conversation sounds distorted, choppy, or falls off all together. This is why VoIP services that rely on the Internet to transmit calls can have uneven phone quality.
The selection of a business VoIP solution is a major decision. Voice service is critical to the operation of the business, so no one wants to implement a technology that will compromise call quality or reliability in any way. On the other hand, the cost savings and value-added functionality available with VoIP makes it a compelling investment.
LANs & WANs
The VoIP phone system is beneficial for companies having multiple locations branches, telecommuters and remote sales offices. And the locations are connected with a company's Local Area Network (LAN) or Wide Area Network (WAN). In that case the companies are suitable for using a VoIP system.
You can share the full features of your phone system across all your locations. In addition, even if you have one office in one place and one in different place, VoIP allows calls between them via extension dialing, making it a zero cost call. For businesses with hefty monthly long distance charges due to calls between far off locations, is an attractive reason to upgrade.
VoIP Process
A VoIP phoning process requires a regular phone, an adapter, broadband Internet service, and a subscription to a VoIP service. When you place a call, it is sent over the Internet as data until it nears the recipient's destination.
Then the call is translated back into a more traditional format and completes the trip over standard phone lines. Also known as Internet telephony, this allows for extremely cheap long-distance and international calls.
VoIP Drawbacks
The main drawback of VoIP systems is the network requirements.
In VoIP telephony the greatest challenge is the bandwidth. It requires high bandwidth for clear messaging.
This can be a dedicated piece of hardware such as an IP PBX, a regular PBX that has been IP-enabled, or a server running specialized software. You will also need phones and a data network. In many cases, you may be able to use your existing digital phones and computer network, although you may need to upgrade some of your network hardware.
VoIP Benefit
The most prominent benefit of an IP PBX is for businesses with multiple locations. With the advantage of VoIP, all the offices on a LAN or WAN can get the profits of having a common office phone system. The profits are - extension dialing, seamless call transfers, and other features.
In addition to making it easier to communicate, this sharing of features can enhance collaboration as employees at different locations can truly feel like they are part of the same organization. Plus, if they are on the company network, the phone calls are free - even if your offices are located thousands of miles apart. It is an advantage in saving money expended on calling between two branches of the same office.
VoIP Conversations
Computer networks are designed to handle messy data: packets arrive out of order and some are even lost, but in most cases the data being sent can easily be reconstructed when it is needed. Voice conversations, though, are not as tolerant of these kinds of disturbances. Each packet of sound has to arrive in the correct order because they are being sent in real time - if packets are lost; the conversation sounds distorted, choppy, or falls off all together. This is why VoIP services that rely on the Internet to transmit calls can have uneven phone quality.
The selection of a business VoIP solution is a major decision. Voice service is critical to the operation of the business, so no one wants to implement a technology that will compromise call quality or reliability in any way. On the other hand, the cost savings and value-added functionality available with VoIP makes it a compelling investment.
LANs & WANs
The VoIP phone system is beneficial for companies having multiple locations branches, telecommuters and remote sales offices. And the locations are connected with a company's Local Area Network (LAN) or Wide Area Network (WAN). In that case the companies are suitable for using a VoIP system.
You can share the full features of your phone system across all your locations. In addition, even if you have one office in one place and one in different place, VoIP allows calls between them via extension dialing, making it a zero cost call. For businesses with hefty monthly long distance charges due to calls between far off locations, is an attractive reason to upgrade.
VoIP Process
A VoIP phoning process requires a regular phone, an adapter, broadband Internet service, and a subscription to a VoIP service. When you place a call, it is sent over the Internet as data until it nears the recipient's destination.
Then the call is translated back into a more traditional format and completes the trip over standard phone lines. Also known as Internet telephony, this allows for extremely cheap long-distance and international calls.
VoIP Drawbacks
The main drawback of VoIP systems is the network requirements.
In VoIP telephony the greatest challenge is the bandwidth. It requires high bandwidth for clear messaging.
Make Free Internet Phone Calls With VoIP And Save A Ton Of Money On Phone Bills.
technology is beginning to allow users to make calls to users utilizing different VoIP software. Almost every software package, however, has the ability to connect with landline or cellular phones.
How It Works
Although each VoIP software package is different, most VoIP software function the same way. Usually, you can call another person on the network by typing in their user name or number. If that person is online they will see a popup box alerting them that you want to talk. The other party can see who is calling and can choose to either accept or reject the call.
Before the popup appears, however, there has already been some communication between the two computers. The VoIP software has information about the speed of your Internet connection and the type of code that can be used to compress and decompress audio data. When a call request is made, both computers negotiate which code is going to be used to make allowances for the connection speed.
Other types of VoIP Services are available which allow you to make PC-to-Phone connections, and also calls that do not involve the use of your computer at all. Although these premium services vary in price, in most cases by using VoIP technology you will be saving a significant amount of money on your phone bills each month.
How It Works
Although each VoIP software package is different, most VoIP software function the same way. Usually, you can call another person on the network by typing in their user name or number. If that person is online they will see a popup box alerting them that you want to talk. The other party can see who is calling and can choose to either accept or reject the call.
Before the popup appears, however, there has already been some communication between the two computers. The VoIP software has information about the speed of your Internet connection and the type of code that can be used to compress and decompress audio data. When a call request is made, both computers negotiate which code is going to be used to make allowances for the connection speed.
Other types of VoIP Services are available which allow you to make PC-to-Phone connections, and also calls that do not involve the use of your computer at all. Although these premium services vary in price, in most cases by using VoIP technology you will be saving a significant amount of money on your phone bills each month.
Will voIP Make the Telephone Ring?
As a large proportion of people worldwide are increasingly favouring the Internet as a means of communicating with others, it should come as no great surprise to see it being adapted to encompass that other technological marvel of our age, the telephone.
Once again, the Internet has taken another step forward in its evolution, this time with the arrival of voIP (voice over Internet Protocol). By using the Internet as a signal carrier, this system allows users to make and receive free or cheap telephone calls anywhere in the world. Whilst voIP is still in its fairly early stages, it is however showing all the signs of being a huge success.
Apart from a computer, there is only a minimal amount of equipment required to access this service. Users would have to route calls through a voIP provider, then what is needed is a fast connection such as broadband together with a telephone and voIP adapter and you’re up and running. Calls are then made and received in the normal way.
This latest technology whilst advancing the capability of the Internet even more could simultaneously be signalling the onset of a decline in conventional telecoms companies, who may find that they will have to adapt rapidly to keep up and compete in what could turn out to be another communications revolution. There are at present quite a number of voIP providers already in existence who have obviously seen the potential in this system and taken early action to be a part of it from the outset.
Is it a possibility then that the telephone could become the number-one method of communication again and eventually gain superiority over email? One of the main attractions of email is the fact that apart from the standard ISP charges it is otherwise free to use. It is therefore hardly a shock that since its inception email has relegated the art of letter writing to third place with the telephone only just above it as a preferred communication medium.
So, is all that due to change with the arrival of voIP? Will free or cheap telephone calls compliment or outstrip email usage in the next year or two? That remains to be seen. To the far-sighted among us, voIP is a natural progression that was bound to happen sooner or later. To the rest of us it is an exciting new concept that will not cost a fortune to operate, a benefit many will welcome with open arms.
There is however, a certain amusing irony in the fact that as the very system that contributed to the decline in telephone usage, the Internet could now turn out to be the biggest aid to its revival. The constant growth and ever-increasing abilities of the Internet has most of us asking the question, how much further can it go? As far as our imaginations will take us, would for the time being be as good an answer as any.
Once again, the Internet has taken another step forward in its evolution, this time with the arrival of voIP (voice over Internet Protocol). By using the Internet as a signal carrier, this system allows users to make and receive free or cheap telephone calls anywhere in the world. Whilst voIP is still in its fairly early stages, it is however showing all the signs of being a huge success.
Apart from a computer, there is only a minimal amount of equipment required to access this service. Users would have to route calls through a voIP provider, then what is needed is a fast connection such as broadband together with a telephone and voIP adapter and you’re up and running. Calls are then made and received in the normal way.
This latest technology whilst advancing the capability of the Internet even more could simultaneously be signalling the onset of a decline in conventional telecoms companies, who may find that they will have to adapt rapidly to keep up and compete in what could turn out to be another communications revolution. There are at present quite a number of voIP providers already in existence who have obviously seen the potential in this system and taken early action to be a part of it from the outset.
Is it a possibility then that the telephone could become the number-one method of communication again and eventually gain superiority over email? One of the main attractions of email is the fact that apart from the standard ISP charges it is otherwise free to use. It is therefore hardly a shock that since its inception email has relegated the art of letter writing to third place with the telephone only just above it as a preferred communication medium.
So, is all that due to change with the arrival of voIP? Will free or cheap telephone calls compliment or outstrip email usage in the next year or two? That remains to be seen. To the far-sighted among us, voIP is a natural progression that was bound to happen sooner or later. To the rest of us it is an exciting new concept that will not cost a fortune to operate, a benefit many will welcome with open arms.
There is however, a certain amusing irony in the fact that as the very system that contributed to the decline in telephone usage, the Internet could now turn out to be the biggest aid to its revival. The constant growth and ever-increasing abilities of the Internet has most of us asking the question, how much further can it go? As far as our imaginations will take us, would for the time being be as good an answer as any.
VoIP Telephony Basics
VoIP (Voice over Internet Protocol) Telephony is the process of routing voice conversations over an Internet Protocol network, rather than through traditional circuit-switched telephone lines. The voice information is converted into digital data packets and then transmitted over an IP network, such as the internet, or a local area network.
The main advantage of VoIP is the fact that it is highly efficient, and thus very affordable. The cost of transferring digital information over an IP telephony network is significantly less than that of transferring analog information over a traditional telephone line. Because of this, VoIP users can make long distance and international calls to anywhere in the world, at any time of day, for a fraction of what an ordinary phone company would charge.
Although call quality was originally a problem for VoIP customers, this issue has improved greatly with today’s progressing technology. Because of the fact that VoIP traffic goes over a broadband line, there is enough bandwidth available to allow for very good sound quality.
As anyone familiar with telecommunications would probably tell you, VoIP Telephony is revolutionizing the way that people around the world make phone calls. More and more people are seeing the benefits of VoIP, and the number of users worldwide is growing at an astounding pace.
If you have a broadband internet connection, and a touch tone telephone, you are fully equipped to set up your very own broadband phone system, and start making use of VoIP Telephony to save money on all your long distance phone calls.
The main advantage of VoIP is the fact that it is highly efficient, and thus very affordable. The cost of transferring digital information over an IP telephony network is significantly less than that of transferring analog information over a traditional telephone line. Because of this, VoIP users can make long distance and international calls to anywhere in the world, at any time of day, for a fraction of what an ordinary phone company would charge.
Although call quality was originally a problem for VoIP customers, this issue has improved greatly with today’s progressing technology. Because of the fact that VoIP traffic goes over a broadband line, there is enough bandwidth available to allow for very good sound quality.
As anyone familiar with telecommunications would probably tell you, VoIP Telephony is revolutionizing the way that people around the world make phone calls. More and more people are seeing the benefits of VoIP, and the number of users worldwide is growing at an astounding pace.
If you have a broadband internet connection, and a touch tone telephone, you are fully equipped to set up your very own broadband phone system, and start making use of VoIP Telephony to save money on all your long distance phone calls.
Mar 1, 2008
Marketing Power of RSS Content Syndication
RSS content syndication is relatively new legitimate practice in the world of search engine optimization (SEO). Marketing professionals specializing in SEO techniques are beginning to recognize the value of RSS content syndication however, and it seems that the more popular this technique becomes the more effective the results.
The value of RSS content syndication lies in the links contained within the content. This is because the big search engines like Google and Yahoo! pay a whole lot more attention to incoming links to a website than they did in the past. We’ll get to content a little later, because it still counts, but it is so important to understand why syndicating content to RSS feeds across the web may make you more money and cost you LESS!
RSS feeds are appearing on websites across the internet in order to keep people up to date with the latest news or information on a particular topic quickly. And we all know that users expect quality content, but even more so they expect that content to appear immediately! And, they want to see the content. They do not want to look for the content. They do not want to link to the content. They want the content to jump off of the screen and into their brains in 10 seconds or less!
Perhaps this is why Really Simple Syndication, or RSS, came about in the first place. It’s great news for web site owners too, however. Taking advantage of the huge variety and sheer number of RSS feeds that accept submissions from other websites provides a very cheap and simple way to develop more web site traffic and higher income.
Did I mention cheap? A minimal amount of time invested will allow you to not only provide a way for your loyal visitors to stay aware of your newest updates, but also to expand the awareness of the world about your services or products. I did mention cheap, right? Well, RSS content and article syndication allows you to spend some time preparing content in the standard XML RSS format and then to make it available to many free RSS feeds across the world.
If you have ever spent a large amount of money on an online marketing program – you already know the drawbacks of traditional internet marketing. Mass emails are no longer effective due to the increasing power of spam filters. Directory listing services are finding that their clients are removing their links due to retribution by the major search engine algorithms. And, Pay Per Click… well it’s just really expensive if you intend to see real results.
With RSS syndication, you are never going to face any of these issues. If you can write an html file for your website, you can syndicate your own RSS content. The basic process is quite simple to master, and as you become more familiar your skills will expand quickly as well.
What’s even better news for web site owners? The major search engines are not only approving of RSS syndication, they are providing RSS feeds open for submission in a huge array of topic areas like sports, entertainment, world news, travel, health and technology. There is a topic for every web site owner willing to put in a little effort! And people use their sites already, so what a better place to syndicate your content?
When you place content in an RSS feed, a link appears to your web site. This is noticed by the major search engines, and helps to increase your link popularity among the search engines. Link popularity will potentially move your site up in the search engine results pages (SERPS). Combine these two facts, and you will see that no matter how you look at it, RSS syndication will get you more traffic.
It doesn’t really matter whether your additional visitors found you through an RSS feed, or if your visibility and increased link popularity allowed them to find you through a major search engine! Think about that, and you are sure to see the true benefit of RSS content.
There’s that word again… “Content.” RSS content is different from what you might normally expect in an SEO campaign. The reason that most web sites containing RSS feeds put them there in the first place is to provide extra information for their visitors.
Think about it, if you publish a web site geared towards IT professionals you might be providing content that is of a fairly specific nature. You may be giving information, tutorials or even advertising for a certain software package. Although this information is important to a large majority of the visitors who click on your link, some visitors may be more interested in a different area of the IT field.
Providing an RSS feed that displays the latest in the world of IT news may be a great answer. If the information found in your RSS feed is quality and relative to your visitors’ interests, they will bookmark your site. Then they will COME BACK!
But what does that mean to you as the RSS syndicated content provider? It means that you will need to produce quality content – because it’s your content that keeps the users coming back to the original site. As long as your content is quality, and you remain a part of that RSS feed, you will see increased new and return visitors.
And generating traffic is the largest goal of an SEO campaign, so why wouldn’t you want to syndicate quality content for RSS feeds? This simple and inexpensive method of marketing your website is gaining popularity, and becoming visible now as a content provider will only mean greater returns in the future.
The value of RSS content syndication lies in the links contained within the content. This is because the big search engines like Google and Yahoo! pay a whole lot more attention to incoming links to a website than they did in the past. We’ll get to content a little later, because it still counts, but it is so important to understand why syndicating content to RSS feeds across the web may make you more money and cost you LESS!
RSS feeds are appearing on websites across the internet in order to keep people up to date with the latest news or information on a particular topic quickly. And we all know that users expect quality content, but even more so they expect that content to appear immediately! And, they want to see the content. They do not want to look for the content. They do not want to link to the content. They want the content to jump off of the screen and into their brains in 10 seconds or less!
Perhaps this is why Really Simple Syndication, or RSS, came about in the first place. It’s great news for web site owners too, however. Taking advantage of the huge variety and sheer number of RSS feeds that accept submissions from other websites provides a very cheap and simple way to develop more web site traffic and higher income.
Did I mention cheap? A minimal amount of time invested will allow you to not only provide a way for your loyal visitors to stay aware of your newest updates, but also to expand the awareness of the world about your services or products. I did mention cheap, right? Well, RSS content and article syndication allows you to spend some time preparing content in the standard XML RSS format and then to make it available to many free RSS feeds across the world.
If you have ever spent a large amount of money on an online marketing program – you already know the drawbacks of traditional internet marketing. Mass emails are no longer effective due to the increasing power of spam filters. Directory listing services are finding that their clients are removing their links due to retribution by the major search engine algorithms. And, Pay Per Click… well it’s just really expensive if you intend to see real results.
With RSS syndication, you are never going to face any of these issues. If you can write an html file for your website, you can syndicate your own RSS content. The basic process is quite simple to master, and as you become more familiar your skills will expand quickly as well.
What’s even better news for web site owners? The major search engines are not only approving of RSS syndication, they are providing RSS feeds open for submission in a huge array of topic areas like sports, entertainment, world news, travel, health and technology. There is a topic for every web site owner willing to put in a little effort! And people use their sites already, so what a better place to syndicate your content?
When you place content in an RSS feed, a link appears to your web site. This is noticed by the major search engines, and helps to increase your link popularity among the search engines. Link popularity will potentially move your site up in the search engine results pages (SERPS). Combine these two facts, and you will see that no matter how you look at it, RSS syndication will get you more traffic.
It doesn’t really matter whether your additional visitors found you through an RSS feed, or if your visibility and increased link popularity allowed them to find you through a major search engine! Think about that, and you are sure to see the true benefit of RSS content.
There’s that word again… “Content.” RSS content is different from what you might normally expect in an SEO campaign. The reason that most web sites containing RSS feeds put them there in the first place is to provide extra information for their visitors.
Think about it, if you publish a web site geared towards IT professionals you might be providing content that is of a fairly specific nature. You may be giving information, tutorials or even advertising for a certain software package. Although this information is important to a large majority of the visitors who click on your link, some visitors may be more interested in a different area of the IT field.
Providing an RSS feed that displays the latest in the world of IT news may be a great answer. If the information found in your RSS feed is quality and relative to your visitors’ interests, they will bookmark your site. Then they will COME BACK!
But what does that mean to you as the RSS syndicated content provider? It means that you will need to produce quality content – because it’s your content that keeps the users coming back to the original site. As long as your content is quality, and you remain a part of that RSS feed, you will see increased new and return visitors.
And generating traffic is the largest goal of an SEO campaign, so why wouldn’t you want to syndicate quality content for RSS feeds? This simple and inexpensive method of marketing your website is gaining popularity, and becoming visible now as a content provider will only mean greater returns in the future.
Defining the World of Security Cameras
Finding the right security camera is difficult enough without having to wade through the terms and figure what the abbreviations and words actually mean. If you’re trying to do research on a security camera and frustrated with the multitude of terms that are unknown to the average user, here’s a list of the terms you’ll want to know. There are many more out there, but this is enough to get you started:
DVR: Digital Video Recorder, or ‘personal video recorder.’ Usually used when referring to a Security Camera System, you use a DVR to record broadcasts on a hard disk drive which can then be played back at a later time. The most well-known type of DVR is TiVO. They often come with standard features like motion detection, time and date stamping, and remote internet monitoring capabilities.
Motion Detection: Many cameras and DVRs are built with motion sensors to track movement securely.
Time and Date Stamping: Term used when a DVR records the date and time of an occurrence or recording.
Remote Internet Monitoring: Refers to using a camera like a Network IP Camera to record information and the ability to see that information live in real time from a distant location.
PC: Still refers to a personal computer.
PTZ: ‘Pan, Tilt, Zoom’ refers to the motion of a controllable or PTZ camera. Movement can go from left to right and up down, as well as zoom in and out on an object.
Infrared: A technology that uses heat sensors to detect objects in its surroundings. It was developed especially to ‘see’ in the dark.
Network IP Camera: refers to a type of camera that connects to the internet or a computer network via an IP address and can be viewed remotely from different locations.
DVR Card: Digital Recorder Card. Provides digital video recording capability so
that you can store video files from your security/surveillance system on your PC.
Camera Housing: Refers to the outer shell of a security camera. It serves to weatherproof, protect, and ‘house’ the camera from potential harm.
Quad Processor: four processors in one
Multiplexer: the multiplexer takes several separate digital data streams and combines them together into one data stream of a higher data rate. A multiplexer makes it easier to combine the data from several security cameras into one stream of information. This is system is a quicker and more effective way of processing information.
Multiple Output Power adaptor: a power adaptor that enables multiple outputs and is highly useful for a system that requires a good amount of power.
Security Camera Systems: General, broad term for the package that security companies often sell. They are usually a better deal than buying the items separately and come in a variety of choices. They usually include a security camera, Processor, Software, Cables, Power Adaptor, Monitor, VCR/DVR, and some come with a warrantee. This is one of the more basic kits; more deluxe options often entail other accessories.
Dome Security Cameras: Dome security cameras are ideal for use in building entrances, stores, and shopping malls; in short, anywhere you want a ‘fashionable’ camera that is designed to blend into its surrounding environment. Prettier and more appealing than its cousins, a Dome Camera offers high security and an increased surveillance capacity because of its non-invasive qualities.
PTZ (Pan, Tilt, Zoom) and Controllable Cameras: PTZ and Controllable Cameras are designed to be controlled by remote or through a DVR. They have the ability to move up and down as well as right and left. You can pan, tilt, and zoom in or out. You have all the control you want over these cameras, and they provide excellent surveillance and security.
Bullet Security Cameras: Bullet Security Cameras are a special type of small, sleek camera that that is ideal for both indoor and outdoor installation. Sealed in cylinders and totally protected, they are impermeable to water and are totally weatherproof. Mountable on the ceiling or on the wall, they provide sharp, detailed video images while maintaining low profile visibility and an unobtrusive presence.
Mini, Board and Covert Cameras: Just as they sound, mini cameras are small, tiny cameras that come in wireless options and can be used for increased, quiet security. Board cameras are tiny mini cameras set in small, flat housing, and are also highly useful in situations calling for more security and extremely low visibility. A Covert Camera is just what it sounds like. Like the mini and board cameras, covert cameras are intended for use for those that need increased security and a totally unobtrusive camera.
Pro Security Cameras: Professional Security Cameras are ideal for any and every purpose you might have. They can be mounted on ceiling brackets, on your wall, and indoors and outdoors. The professional line of security cameras, they are usually high resolution with clear, sharp image quality and detail. They come in color or black and white, and SONY is one of the better brands available.
Infrared Security Cameras: Infrared Security cameras are designed for optimum security and especially increased protection at night. With Infrared Security Cameras, you can see in total darkness, and they are great cameras for extremely low or non-lighted areas.
DVR: Digital Video Recorder, or ‘personal video recorder.’ Usually used when referring to a Security Camera System, you use a DVR to record broadcasts on a hard disk drive which can then be played back at a later time. The most well-known type of DVR is TiVO. They often come with standard features like motion detection, time and date stamping, and remote internet monitoring capabilities.
Motion Detection: Many cameras and DVRs are built with motion sensors to track movement securely.
Time and Date Stamping: Term used when a DVR records the date and time of an occurrence or recording.
Remote Internet Monitoring: Refers to using a camera like a Network IP Camera to record information and the ability to see that information live in real time from a distant location.
PC: Still refers to a personal computer.
PTZ: ‘Pan, Tilt, Zoom’ refers to the motion of a controllable or PTZ camera. Movement can go from left to right and up down, as well as zoom in and out on an object.
Infrared: A technology that uses heat sensors to detect objects in its surroundings. It was developed especially to ‘see’ in the dark.
Network IP Camera: refers to a type of camera that connects to the internet or a computer network via an IP address and can be viewed remotely from different locations.
DVR Card: Digital Recorder Card. Provides digital video recording capability so
that you can store video files from your security/surveillance system on your PC.
Camera Housing: Refers to the outer shell of a security camera. It serves to weatherproof, protect, and ‘house’ the camera from potential harm.
Quad Processor: four processors in one
Multiplexer: the multiplexer takes several separate digital data streams and combines them together into one data stream of a higher data rate. A multiplexer makes it easier to combine the data from several security cameras into one stream of information. This is system is a quicker and more effective way of processing information.
Multiple Output Power adaptor: a power adaptor that enables multiple outputs and is highly useful for a system that requires a good amount of power.
Security Camera Systems: General, broad term for the package that security companies often sell. They are usually a better deal than buying the items separately and come in a variety of choices. They usually include a security camera, Processor, Software, Cables, Power Adaptor, Monitor, VCR/DVR, and some come with a warrantee. This is one of the more basic kits; more deluxe options often entail other accessories.
Dome Security Cameras: Dome security cameras are ideal for use in building entrances, stores, and shopping malls; in short, anywhere you want a ‘fashionable’ camera that is designed to blend into its surrounding environment. Prettier and more appealing than its cousins, a Dome Camera offers high security and an increased surveillance capacity because of its non-invasive qualities.
PTZ (Pan, Tilt, Zoom) and Controllable Cameras: PTZ and Controllable Cameras are designed to be controlled by remote or through a DVR. They have the ability to move up and down as well as right and left. You can pan, tilt, and zoom in or out. You have all the control you want over these cameras, and they provide excellent surveillance and security.
Bullet Security Cameras: Bullet Security Cameras are a special type of small, sleek camera that that is ideal for both indoor and outdoor installation. Sealed in cylinders and totally protected, they are impermeable to water and are totally weatherproof. Mountable on the ceiling or on the wall, they provide sharp, detailed video images while maintaining low profile visibility and an unobtrusive presence.
Mini, Board and Covert Cameras: Just as they sound, mini cameras are small, tiny cameras that come in wireless options and can be used for increased, quiet security. Board cameras are tiny mini cameras set in small, flat housing, and are also highly useful in situations calling for more security and extremely low visibility. A Covert Camera is just what it sounds like. Like the mini and board cameras, covert cameras are intended for use for those that need increased security and a totally unobtrusive camera.
Pro Security Cameras: Professional Security Cameras are ideal for any and every purpose you might have. They can be mounted on ceiling brackets, on your wall, and indoors and outdoors. The professional line of security cameras, they are usually high resolution with clear, sharp image quality and detail. They come in color or black and white, and SONY is one of the better brands available.
Infrared Security Cameras: Infrared Security cameras are designed for optimum security and especially increased protection at night. With Infrared Security Cameras, you can see in total darkness, and they are great cameras for extremely low or non-lighted areas.
The Basics On T1 Line Solutions For Small Business
T1 Lines have been the primary source of mission critical bandwidth for companies of all sizes for nearly 20 years. With so much history, a basic understanding of the T1 line should be common knowledge among business owners who are looking for reliable bandwidth for Internet access, data communications, or multiple telephone lines. However, it was not until the late 1990s that the market for T1 lines became very competitive and prices began falling to more reasonable levels, causing the demand to rise sharply among small and medium sized businesses. Even today most small business owners and managers still do not know how a standard T1 line works or what it is capable of providing.
Each section below includes a description a T1 line solution and an example of what problems you could solve for your business with the solution described. There are 7 basic types of T1's explained, which include Full T1, Fractional, Voice (standard), PRI, Integrated Voice and Data, Voice Over IP(hosted), and Point-to-Point T1's.
Full T1 Line:
"Full T1 Line" is a term typically used to describe a circuit that provides 1.5 megabits per second of high speed Internet access, which is the most common type of T1. A Full T1 can also be used to carry telephone lines and/or VoIP calls, both of which are covered within the "Voice”, “PRI" and Voice Over IP sections here. Nearly all office-based and modern retail businesses require some type of Internet access in order to perform their daily operations, and many have mission critical Internet needs that allow them to continue business operations at all. There are many choices to fulfill this need for Internet access, including Dial-up connections, ISDN, DSL, Cable, Wireless applications, a T1 Line, or something larger like a DS3 or OC-3 (far less common due to high cost).
A T1 Line consists of 24 channels that transmit data at 64Kbps each, therefore giving a Full T1 Line the capacity to transmit 1.54Mbps of data synchronously (upstream and downstream). Using today's standard email applications and common Internet searching, this amount of bandwidth could support anywhere from 1 to approximately 75 users depending on their needs, preferences, and the company's budget. Most commonly Full T1 Lines are used in offices with 5 to 50 employees. A T1 circuit provides the most reliable bandwidth available when leased from a high quality T1 Provider, which is why businesses are willing to pay more for a T1 than for other services like DSL or Cable. In some applications, a T1 can save money for a company who uses a less reliable bandwidth connection. Since multiple services can be combined on a single T1, cost efficient solutions are often available if you know what service to ask for (see "Integrated T1" below) and which providers offer those services in your area.
Internet T1 pricing starts at approximately $400 per month, but can cost more than $1000 per month if the location of the installation requires a long loop to connect to the network of your local phone company to the network of the T1 provider. This is usually only the case in very small towns or rural areas where facilities are less dense. Most metropolitan areas have many choices of T1 providers, at least one of which will usually be closer and cheaper than the rest. Pricing will fluctuate dramatically depending on the Provider and the location of your business, which is why it is sometimes safer and easier to use an experienced Telecom Consultant such as DS3-Bandwidth.com to guide you in finding the best solution. For example some companies that do not require much bandwidth or have a small budget might need to opt for a Fractional T1 Line.
Fractional T1 Line:
A Fractional T1 line typically describes an Internet circuit that uses a "piece" or a "fraction" of a Full T1. Fractional T1's are also used for telephone lines or even integrated T1’s, but less often then for Internet access. A Fractional T1 can be sold in nearly any fraction of a 24 channel, 1.54Mbps circuit. For example, out of the 24 channels in a Full T1 line, 12 channels might be used in a Fractional T1 to provide a 768k connection, which is half of 1.54Mbps. Other Fractional sizes include 1.1Mbps, 512k, 384k, 256, 128k, and even 64k, although the smaller sizes are very uncommon. As T1 Providers have become more competitive, prices on Full T1s have come down so much that Fractional T1s have become less cost effective. For example, a Fractional T1 of 768k carries only half of the bandwidth of a Full T1, but usually saves only 5% to 15% of the price of a Full T1. This doesn't make much sense in applications where only 1 or 2 T1 lines are needed, unless the budget is extremely tight. However, this can add up to significant savings when using hundreds of T1's across a large company's multi-location VPN or frame relay network.
Voice T1:
Voice and PRI T1 lines are extremely common among businesses and call centers with multiple telephone lines and large call volumes. They are far less expensive and more efficient than installing dozens of POTS (plain old telephone service) lines. Each of the 24 channels on a T1 line is versatile, allowing it to be used for either bandwidth or for a single telephone line. So, a pure Voice T1 line will have 24 telephone lines with reliable service, good reception, good long distance rates (depending on the carrier), and a wide selection of calling features. Voice T1 lines use digital or analog transmission, so it is an excellent choice in situations where a company's equipment does not allow for the use of a PRI line, which is always digital.
PRI T1:
A PRI (Primary Rate Interface) line is somewhat different and more popular than a standard Voice T1 because it is true "digital trunking", which allows for even more advanced calling features. A PRI line provides 23 telephone lines per T1, because the 24th channel is used to carry useful data for signaling and other features like special caller ID information called ANI (Automatic Number Identification). Since the transmission is digital, the quality of a telephone connection over a PRI line is unsurpassed, providing crystal clear reception that is noticeable to the user. The use of DID (Digital Inward Dial) numbers, and calling features like hunting and rolling, allow you to use 23 digital telephone lines to provide service to potentially 30 to 40 employees, depending on how often they will need to use their phone. Instead of guessing on the number of DID's to put on a PRI line, it's important to figure out the maximum number of simultaneous calls that could be placed at any given time. Having too few telephone lines causes costs more in a loss of productivity than it would cost to simply add more phone lines to keep your employees busy. This is why it is important to figure out the proper balance of telephone lines vs. DID numbers. The cost of a PRI is also typically lower than other forms of telephone service (except Voice Over IP in some applications), with actual pricing depending on the Provider of the service and your business location. Between the features, price, and quality of a PRI, it is the primary choice for businesses large enough to take advantage of it's multiline functionality and benefits.
Integrated T1 Line:
An Integrated T1 Line is one of the most popular T1 solutions for small businesses because it provides local telephone service, long distance, and bandwidth all on a single connection and a single bill. The consolidation of these services with one company is more convenient and more cost effective than purchasing them from separate providers. Just as a Fractional T1 line only turns on a portion of a T1 Line for Internet access, special equipment allows some of the T1 channels to be allocated for telephone lines, while others are used for data transmission and Internet access. For example, a Full Integrated T1 line could be divided in half using special equipment, providing 12 high quality telephone lines and using the other 12 channels for 768k of bandwidth. Fractional Integrated T1 lines are also available, but most companies have minimum levels such as 4 phone lines and 512k of Internet access, which only uses 12 channels combined. Many offers even include "blocks" of free long distance, usually based on the number of telephone lines being installed. A typical offer might include 6 phone lines(6 channels), 512k (8 channels), and 600 minutes of free LD each month (100 per telephone line). This entire circuit could have a total cost as low as $400 to $500 per month, which is a tremendous "all inclusive" bargain for small businesses. This is a perfect total solution for literally thousands, if not millions, of small companies across the nation. One thing to keep in mind is that not all providers can offer Integrated T1 Lines, so the ones that do typically focus a great deal of their sales efforts on this service.
Voice Over IP (VoIP):
Voice Over IP is considered to be the “next big thing” in the telecommunications industry. It has already begun the powerful growth that has been expected for many years by experts and early adopters. Although VoIP services can and will be used across all types of high bandwidth connections, the business class services are primarily being offered on T1 lines. This is extremely important in the world of bandwidth and telecommunications, because it again validates the T1 line as the most cost efficient delivery method of the most reliable bandwidth. In other words, a company cannot afford to trust a volatile Internet connection like DSL or Cable to carry VOIP because they risk losing 100% of their communication capabilities.
Voice over IP is revolutionizing telecommunications because it is cheaper for the user and the infrastructure requirements are better for the providers. Rather than requiring a telephone line and all of the switching on the back end to complete a call, VoIP uses equipment to break down a telephone call into packets of data, then sends those packets across the internet to be decoded where the receiver answers the call. This dramatically reduces the bandwidth that is necessary to complete a call because it eliminates “dead” times when no one is speaking into the receiver. Since the calls also bypass the normal telephone switching network, they also escape FCC charges (for now). Every major Provider and most small providers are starting to offer residential and business class VoIP services. If you're in the market for a business VoIP solution try the free consulting services of Business-VoIP-Solution.com.
Point to Point T1:
Point to point T1 lines do not provide T1 Internet access or telephone lines, but act as a “transport” for either or both. A point to point T1, often referred to as a "P2P", provides a very secure and reliable connection, usually from a corporate office to any number of satellite offices. Although a P2P does not actually "provide" Internet access or phone lines, corporations use P2P T1s to share these services. For example, a company’s home office in Los Angeles might have hundreds of telephone lines and huge Internet access pipes installed at one location to get the best available rates. This company can use a P2P T1 to transmit any combination of telephone lines, Internet access, and data between offices to share software systems, and provide in-office dialing from locations across the country! The variables are endless because there are no restrictions on how a point to point T1 can be used, assuming you have the right equipment and a source at one end of the P2P. This can be a great way to save money, because a satellite or branch office might have to pay huge prices to have telephone and bandwidth services installed directly, whereas the home office can get better rates because of bulk buying and location. Although it can sometimes be used to save money, a P2P network is usually not very cost efficient compared to other options. Frame Relay and VPN (Virtual Private Network) are other options to consider depending on a company's needs and business applications. The primary advantage of a P2P line is that it is truly private, making it top choice for those demanding a circuit with a dedicated connection to only their business, therefore offering the highest security available.
There is no question that the same type of T1 Line that was being used back in 1984 by the US Government and world leading technology companies like IBM is still the best source of reliable bandwidth for all sizes of companies today. Despite the competition of newer technologies, price reductions on T1’s plus the fact that these circuits are so trustworthy have allowed the number of T1 Lines being used in the United States to continue to grow at a rate of 15% per year, even in recent years. Since there are so many uses for the T1 Line, including the explosion of new technologies like VoIP, these circuits are poised to remain a key ingredient to the success of businesses who rely on Internet, Telecommunications, and Data Connectivity for years to come.
Each section below includes a description a T1 line solution and an example of what problems you could solve for your business with the solution described. There are 7 basic types of T1's explained, which include Full T1, Fractional, Voice (standard), PRI, Integrated Voice and Data, Voice Over IP(hosted), and Point-to-Point T1's.
Full T1 Line:
"Full T1 Line" is a term typically used to describe a circuit that provides 1.5 megabits per second of high speed Internet access, which is the most common type of T1. A Full T1 can also be used to carry telephone lines and/or VoIP calls, both of which are covered within the "Voice”, “PRI" and Voice Over IP sections here. Nearly all office-based and modern retail businesses require some type of Internet access in order to perform their daily operations, and many have mission critical Internet needs that allow them to continue business operations at all. There are many choices to fulfill this need for Internet access, including Dial-up connections, ISDN, DSL, Cable, Wireless applications, a T1 Line, or something larger like a DS3 or OC-3 (far less common due to high cost).
A T1 Line consists of 24 channels that transmit data at 64Kbps each, therefore giving a Full T1 Line the capacity to transmit 1.54Mbps of data synchronously (upstream and downstream). Using today's standard email applications and common Internet searching, this amount of bandwidth could support anywhere from 1 to approximately 75 users depending on their needs, preferences, and the company's budget. Most commonly Full T1 Lines are used in offices with 5 to 50 employees. A T1 circuit provides the most reliable bandwidth available when leased from a high quality T1 Provider, which is why businesses are willing to pay more for a T1 than for other services like DSL or Cable. In some applications, a T1 can save money for a company who uses a less reliable bandwidth connection. Since multiple services can be combined on a single T1, cost efficient solutions are often available if you know what service to ask for (see "Integrated T1" below) and which providers offer those services in your area.
Internet T1 pricing starts at approximately $400 per month, but can cost more than $1000 per month if the location of the installation requires a long loop to connect to the network of your local phone company to the network of the T1 provider. This is usually only the case in very small towns or rural areas where facilities are less dense. Most metropolitan areas have many choices of T1 providers, at least one of which will usually be closer and cheaper than the rest. Pricing will fluctuate dramatically depending on the Provider and the location of your business, which is why it is sometimes safer and easier to use an experienced Telecom Consultant such as DS3-Bandwidth.com to guide you in finding the best solution. For example some companies that do not require much bandwidth or have a small budget might need to opt for a Fractional T1 Line.
Fractional T1 Line:
A Fractional T1 line typically describes an Internet circuit that uses a "piece" or a "fraction" of a Full T1. Fractional T1's are also used for telephone lines or even integrated T1’s, but less often then for Internet access. A Fractional T1 can be sold in nearly any fraction of a 24 channel, 1.54Mbps circuit. For example, out of the 24 channels in a Full T1 line, 12 channels might be used in a Fractional T1 to provide a 768k connection, which is half of 1.54Mbps. Other Fractional sizes include 1.1Mbps, 512k, 384k, 256, 128k, and even 64k, although the smaller sizes are very uncommon. As T1 Providers have become more competitive, prices on Full T1s have come down so much that Fractional T1s have become less cost effective. For example, a Fractional T1 of 768k carries only half of the bandwidth of a Full T1, but usually saves only 5% to 15% of the price of a Full T1. This doesn't make much sense in applications where only 1 or 2 T1 lines are needed, unless the budget is extremely tight. However, this can add up to significant savings when using hundreds of T1's across a large company's multi-location VPN or frame relay network.
Voice T1:
Voice and PRI T1 lines are extremely common among businesses and call centers with multiple telephone lines and large call volumes. They are far less expensive and more efficient than installing dozens of POTS (plain old telephone service) lines. Each of the 24 channels on a T1 line is versatile, allowing it to be used for either bandwidth or for a single telephone line. So, a pure Voice T1 line will have 24 telephone lines with reliable service, good reception, good long distance rates (depending on the carrier), and a wide selection of calling features. Voice T1 lines use digital or analog transmission, so it is an excellent choice in situations where a company's equipment does not allow for the use of a PRI line, which is always digital.
PRI T1:
A PRI (Primary Rate Interface) line is somewhat different and more popular than a standard Voice T1 because it is true "digital trunking", which allows for even more advanced calling features. A PRI line provides 23 telephone lines per T1, because the 24th channel is used to carry useful data for signaling and other features like special caller ID information called ANI (Automatic Number Identification). Since the transmission is digital, the quality of a telephone connection over a PRI line is unsurpassed, providing crystal clear reception that is noticeable to the user. The use of DID (Digital Inward Dial) numbers, and calling features like hunting and rolling, allow you to use 23 digital telephone lines to provide service to potentially 30 to 40 employees, depending on how often they will need to use their phone. Instead of guessing on the number of DID's to put on a PRI line, it's important to figure out the maximum number of simultaneous calls that could be placed at any given time. Having too few telephone lines causes costs more in a loss of productivity than it would cost to simply add more phone lines to keep your employees busy. This is why it is important to figure out the proper balance of telephone lines vs. DID numbers. The cost of a PRI is also typically lower than other forms of telephone service (except Voice Over IP in some applications), with actual pricing depending on the Provider of the service and your business location. Between the features, price, and quality of a PRI, it is the primary choice for businesses large enough to take advantage of it's multiline functionality and benefits.
Integrated T1 Line:
An Integrated T1 Line is one of the most popular T1 solutions for small businesses because it provides local telephone service, long distance, and bandwidth all on a single connection and a single bill. The consolidation of these services with one company is more convenient and more cost effective than purchasing them from separate providers. Just as a Fractional T1 line only turns on a portion of a T1 Line for Internet access, special equipment allows some of the T1 channels to be allocated for telephone lines, while others are used for data transmission and Internet access. For example, a Full Integrated T1 line could be divided in half using special equipment, providing 12 high quality telephone lines and using the other 12 channels for 768k of bandwidth. Fractional Integrated T1 lines are also available, but most companies have minimum levels such as 4 phone lines and 512k of Internet access, which only uses 12 channels combined. Many offers even include "blocks" of free long distance, usually based on the number of telephone lines being installed. A typical offer might include 6 phone lines(6 channels), 512k (8 channels), and 600 minutes of free LD each month (100 per telephone line). This entire circuit could have a total cost as low as $400 to $500 per month, which is a tremendous "all inclusive" bargain for small businesses. This is a perfect total solution for literally thousands, if not millions, of small companies across the nation. One thing to keep in mind is that not all providers can offer Integrated T1 Lines, so the ones that do typically focus a great deal of their sales efforts on this service.
Voice Over IP (VoIP):
Voice Over IP is considered to be the “next big thing” in the telecommunications industry. It has already begun the powerful growth that has been expected for many years by experts and early adopters. Although VoIP services can and will be used across all types of high bandwidth connections, the business class services are primarily being offered on T1 lines. This is extremely important in the world of bandwidth and telecommunications, because it again validates the T1 line as the most cost efficient delivery method of the most reliable bandwidth. In other words, a company cannot afford to trust a volatile Internet connection like DSL or Cable to carry VOIP because they risk losing 100% of their communication capabilities.
Voice over IP is revolutionizing telecommunications because it is cheaper for the user and the infrastructure requirements are better for the providers. Rather than requiring a telephone line and all of the switching on the back end to complete a call, VoIP uses equipment to break down a telephone call into packets of data, then sends those packets across the internet to be decoded where the receiver answers the call. This dramatically reduces the bandwidth that is necessary to complete a call because it eliminates “dead” times when no one is speaking into the receiver. Since the calls also bypass the normal telephone switching network, they also escape FCC charges (for now). Every major Provider and most small providers are starting to offer residential and business class VoIP services. If you're in the market for a business VoIP solution try the free consulting services of Business-VoIP-Solution.com.
Point to Point T1:
Point to point T1 lines do not provide T1 Internet access or telephone lines, but act as a “transport” for either or both. A point to point T1, often referred to as a "P2P", provides a very secure and reliable connection, usually from a corporate office to any number of satellite offices. Although a P2P does not actually "provide" Internet access or phone lines, corporations use P2P T1s to share these services. For example, a company’s home office in Los Angeles might have hundreds of telephone lines and huge Internet access pipes installed at one location to get the best available rates. This company can use a P2P T1 to transmit any combination of telephone lines, Internet access, and data between offices to share software systems, and provide in-office dialing from locations across the country! The variables are endless because there are no restrictions on how a point to point T1 can be used, assuming you have the right equipment and a source at one end of the P2P. This can be a great way to save money, because a satellite or branch office might have to pay huge prices to have telephone and bandwidth services installed directly, whereas the home office can get better rates because of bulk buying and location. Although it can sometimes be used to save money, a P2P network is usually not very cost efficient compared to other options. Frame Relay and VPN (Virtual Private Network) are other options to consider depending on a company's needs and business applications. The primary advantage of a P2P line is that it is truly private, making it top choice for those demanding a circuit with a dedicated connection to only their business, therefore offering the highest security available.
There is no question that the same type of T1 Line that was being used back in 1984 by the US Government and world leading technology companies like IBM is still the best source of reliable bandwidth for all sizes of companies today. Despite the competition of newer technologies, price reductions on T1’s plus the fact that these circuits are so trustworthy have allowed the number of T1 Lines being used in the United States to continue to grow at a rate of 15% per year, even in recent years. Since there are so many uses for the T1 Line, including the explosion of new technologies like VoIP, these circuits are poised to remain a key ingredient to the success of businesses who rely on Internet, Telecommunications, and Data Connectivity for years to come.
The Marketing Miracle
Marketing strategies are very important to every business, large and small. I've seen a lot of businesses in my time take almost a cavalier attitude toward marketing. As if they say to themselves "Ok, I have to advertise. Here is some money let me know how it goes." I assure you there is or should be more to it than that. People today are always looking for the quick fix, the instant gratification. I see it all to often as I am sure you have. The post in the blah blah forums asking "What is the best way to advertise". I do have the answer. Are you ready. The answer is........It depends. It depends on who your market is. What age group are you targeting? What demographic are you stalking? If you can answer these questions you are on the right track for success. The answer is not a simple one. Most often the answer is a medley of different answers and quite often one that nobody hasn’t thought of yet.
When advertising, never do it out of emotion. When starting an advertising campaign make sure it can be tracked. Weather you pay for it or not, if you can’t track it, your wasting your time and or money. Lets say you want to start an opt-in e-mail campaign. You send out 300,000 e-mails. You get 3000 responses(by the way, that is extremely good). Where did the they come from. Why didn’t they or did they buy? If you can learn something from it that makes the next campaign better it is not a failure. By constantly analyzing and readjusting your campaigns, you can zero in on the most effective form of advertising possible for your specific business. In the words of Colin Powell, "There are no secrets to success. It is the result of preparation, hard work, and learning from failure."
Most hosting companies today offer web site analysis software. Use it! I can not stress this enough. Its amazing to me how many webmasters don’t know what there highest traffic days are. How many unique visitors are you getting? What is the most popular page on your web site? What is the least? What time of day does the bulk of your visitors show? There is so much useful information that can be harvested from these programs. I had a friend of mine come to me and asked for my help. He was getting a lot of visitors to his site but they were leaving and not buying. He did know that but he should have dug deeper. After reviewing his site statistic reports I noticed that a lot of shopping carts were being abandoned. This isn't really all that uncommon accept for the fact that 90% were being abandoned at a specific point in the check out process. I ran through the check out process myself and discovered that selecting payment page was very confusing. I let him know about it. After fixing the issue his sales went up 150%. That’s huge! How much would you pay to increase your business 150%? This is one of many examples of the potential benefits of knowing the visitor flow and behavior of your site.
Don’t let your ego get in the way. Don’t get dragged into an advertising war with a competitor. Its human nature to be competitive and that isn't necessarily a bad thing but it can turn into a disaster if it gets the best of you. Just take a look at Google Adwords. I've seen certain search terms as high as $3000.00. I've seen businesses fold partly due to there advertising budget that had gotten out of control.
Always have a plan. Always know were you are going, were you are now, and were you have been. If you follow these simple guidelines, success is just a matter of time.
When advertising, never do it out of emotion. When starting an advertising campaign make sure it can be tracked. Weather you pay for it or not, if you can’t track it, your wasting your time and or money. Lets say you want to start an opt-in e-mail campaign. You send out 300,000 e-mails. You get 3000 responses(by the way, that is extremely good). Where did the they come from. Why didn’t they or did they buy? If you can learn something from it that makes the next campaign better it is not a failure. By constantly analyzing and readjusting your campaigns, you can zero in on the most effective form of advertising possible for your specific business. In the words of Colin Powell, "There are no secrets to success. It is the result of preparation, hard work, and learning from failure."
Most hosting companies today offer web site analysis software. Use it! I can not stress this enough. Its amazing to me how many webmasters don’t know what there highest traffic days are. How many unique visitors are you getting? What is the most popular page on your web site? What is the least? What time of day does the bulk of your visitors show? There is so much useful information that can be harvested from these programs. I had a friend of mine come to me and asked for my help. He was getting a lot of visitors to his site but they were leaving and not buying. He did know that but he should have dug deeper. After reviewing his site statistic reports I noticed that a lot of shopping carts were being abandoned. This isn't really all that uncommon accept for the fact that 90% were being abandoned at a specific point in the check out process. I ran through the check out process myself and discovered that selecting payment page was very confusing. I let him know about it. After fixing the issue his sales went up 150%. That’s huge! How much would you pay to increase your business 150%? This is one of many examples of the potential benefits of knowing the visitor flow and behavior of your site.
Don’t let your ego get in the way. Don’t get dragged into an advertising war with a competitor. Its human nature to be competitive and that isn't necessarily a bad thing but it can turn into a disaster if it gets the best of you. Just take a look at Google Adwords. I've seen certain search terms as high as $3000.00. I've seen businesses fold partly due to there advertising budget that had gotten out of control.
Always have a plan. Always know were you are going, were you are now, and were you have been. If you follow these simple guidelines, success is just a matter of time.
10 Things To Do For A Healthy & Secure PC
A Top 10 List That Can Save Your Computer
----------------------------
Many who read this article may find these recommendations to be old news. However, think about the number family, friends, and associates that ask you for help fixing their PC and I believe you will understand why I chose to write this article..
This list of recommendations for a healthy & secure PC is by no means a complete list of everything you can and should do. It is however a great start if you want to keep your computer running properly for an acceptable period of time. It will also help prevent some of the most common issues related to PC security.
1. Hard Drive Fragmentation
--------------------------
Believe it or not, many people have never even heard of hard drive fragmentation, or the process of Defragmentation. In a nutshell, when you install software or create files and data, the Operating System stores this data on your hard disk drive. The most efficient way of storing this data would be in one continuous disk file. However, files are not always stored this way, or are initially stored this way and later become split up, or fragmented. Because of this, when the data or file is retrieved, the hard drive must be searched in multiple places just to combine data that makes up one file. This slows things down tremendously. If you are running Windows 2000 or Windows XP, you should perform a disk defrag at least once every two weeks, more if possible. All of my systems run this process automatically once every week in the evening hours.
2. Installing Games & Disk Intensive Software
--------------------------------------------------
If you're a gamer, or regularly use disk intensive software, the above Defragmentation process will help. However, you can also take another step to make things move a little faster. If you have two physically separate disk drives in your system, I suggest that you use one primarily for the Operating System and related software, and devote the other physical disk for installing games and other disk intensive applications. This cuts down on the competition for disk resources between your Operating System and other applications. There are other things you could do as well, such as configuring the appropriate type of RAID where multiple disks appear to the operating system as one big logical disk drive. This takes a little more planning to get the most out of your drives so I’ll cover that in a future article.
3. Virus & Spyware Protection
----------------------------
The bottom line here is; make sure you have installed some sort of anti-virus and spyware protection. Furthermore, don’t just assume that the default configuration of the program is best suited for your environment. For instance, I can’t tell you how many people I know whose computer has contracted a serious virus because of just one minor but very important task. When the anti-virus software pops up a message and tells you that your subscription is about to expire, don’t just hit the ignore button. Take a five minute break from what you are doing and renew your virus signature subscription. Not only will this keep you up to date on newer viruses, it will allow your software package to update to newer versions. The same thing goes for spyware protection. There are plenty of free spyware protection solutions out there, none are perfect, but most do the job. I suggest using Microsoft’s AntiSpyware Beta package at the least.
4. Software & Hardware Firewall Protection
-------------------------------
If you are not using a firewall, then you are just asking for trouble. Actually, there is a significant chance that your system is already compromised if you have no firewall protection at all. Many cable/DSL router combo devices have built in firewall protection, and this is at least a good start. However, if you have Windows XP SP2, go ahead and enable the built in firewall as it will provide you another level of protection. Oh, yes, and when the system pops up a message about whether or not to allow a certain application or communication to take place, don’t just hit the ok button, read it thoroughly then make a decision.
5. Installing & Uninstalling Applications
----------------------------------------
Just about every time you install a new application or piece of software you increase the time it takes to boot your PC and in some cases decrease its performance. On thing that drives me crazy is printing software. For the life of me I cannot understand how or why printer support software could total 400MB in size, but they sometimes do. Not only that, they tend to load all kinds of unnecessary real-time running applets. HP printers are notorious for this. Be very aware of what it is you are loading and only load those components that you need. Even some off-the-shelf software packages load adware and other not so helpful applets. Also, when you uninstall software, not all the software gets uninstalled in many cases. One thing I suggest is to purchase a registry cleaner. This can dramatically decrease boot times and in many cases increase the overall performance of your PC.
6. Purchasing & Downloading Items On The Internet
-------------------------------------------------
When you download or purchase any software from the Internet, make sure you pay close attention to everything you are agreeing to or checking off on the various pages that lead up to the final purchase or download. As with everything else, make sure you read the fine print. You may be agreeing to download and install something you don’t need or may impact the security and performance of you PC. Also, how many more mailing lists do you really need to be on? How many Internet Explorer tool bars do you need? Most of these tool bars should be renamed to “adware / spyware bars”
7. Installing Operating System & Application Patches
---------------------------------------------------
In a nutshell, if you are using Windows XP, make sure that automatic updates are turned on. This is very important. Microsoft releases security and bug fixes routinely and some of them are critical in nature. Something people tend to overlook is updating and patching their applications. For instance, Microsoft Office has critical security patches and performance enhancements available in the form of patches and service packs. It’s not just Operating System bugs that can put you at risk, applications can too.
8. Updating Drivers
-------------------
Similar to the above, hardware manufacturers routinely update their drivers. This includes video cards, sounds cards, capture cards, system boards, you name it. Some manufacturers have started to release automatic updates for their hardware, but many have not. Make sure you check these sites regularly and when a driver update is available, install it.
9. What Do Your Children Download
-----------------------------------
This is a really big one. I can’ tell you how may times I have been told by people that they have no idea how something got installed on their computer. Usually their second sentence contains “one of my children must have downloaded it”. The first thing that comes to mind is “why do parents let kids download what ever they like in the first place”. Not only can this severely impact the security and performance of your computer, who knows what your kids are getting their hands on. Do you know what one of the most frequently installed application installs I see on a teenagers machine is? Kazaa, BearShare, eDonkey, all P2P file sharing programs. I don’t care what anyone says regarding how convenient and safe these applications are now, they are wrong. Monitor what your children are doing / downloading on the Internet. Install a parental control software package if need be.
10. Rebuilding Your Operating System
-------------------------------------
If you are not familiar with system imaging software, I suggest you read up on them. One of the most popular packages is “ghost” and it’s been around for quite some time. I rebuild my systems pretty much on an annual basis. When I first configured them, I used an imaging package to create a complete image of the basic OS and application install. This allows you to not only re-install the base operating system and applications by hitting just one button, but can save you big time in the event of a system disaster.
Conclusion
----------
Many of my peers and other technical people will read this and say it’s all common sense and very basic. Well, if this is what you do for a living then yes, it is. But many people don’t know these things or did know about them and have forgotten. So many PC are in such bad shape and it’s beyond me how the average person even deals with it. It has to be frustrating not knowing where to turn or what to do, especially if you don’t have a tech friend or family member to call on. I hate to sound pessimistic, but things are not getting better for the average home or small business person. Technology should not be this difficult to maintain. The average person just wants something that will work, and stay working.
You may reprint or publish this article free of charge as long as the bylines are included.
Original URL (The Web version of the article)
------------
http://www.defendingthenet.com/newsletters/TenThingsToDoForAHealthyAndSecurePc.htm
----------------------------
Many who read this article may find these recommendations to be old news. However, think about the number family, friends, and associates that ask you for help fixing their PC and I believe you will understand why I chose to write this article..
This list of recommendations for a healthy & secure PC is by no means a complete list of everything you can and should do. It is however a great start if you want to keep your computer running properly for an acceptable period of time. It will also help prevent some of the most common issues related to PC security.
1. Hard Drive Fragmentation
--------------------------
Believe it or not, many people have never even heard of hard drive fragmentation, or the process of Defragmentation. In a nutshell, when you install software or create files and data, the Operating System stores this data on your hard disk drive. The most efficient way of storing this data would be in one continuous disk file. However, files are not always stored this way, or are initially stored this way and later become split up, or fragmented. Because of this, when the data or file is retrieved, the hard drive must be searched in multiple places just to combine data that makes up one file. This slows things down tremendously. If you are running Windows 2000 or Windows XP, you should perform a disk defrag at least once every two weeks, more if possible. All of my systems run this process automatically once every week in the evening hours.
2. Installing Games & Disk Intensive Software
--------------------------------------------------
If you're a gamer, or regularly use disk intensive software, the above Defragmentation process will help. However, you can also take another step to make things move a little faster. If you have two physically separate disk drives in your system, I suggest that you use one primarily for the Operating System and related software, and devote the other physical disk for installing games and other disk intensive applications. This cuts down on the competition for disk resources between your Operating System and other applications. There are other things you could do as well, such as configuring the appropriate type of RAID where multiple disks appear to the operating system as one big logical disk drive. This takes a little more planning to get the most out of your drives so I’ll cover that in a future article.
3. Virus & Spyware Protection
----------------------------
The bottom line here is; make sure you have installed some sort of anti-virus and spyware protection. Furthermore, don’t just assume that the default configuration of the program is best suited for your environment. For instance, I can’t tell you how many people I know whose computer has contracted a serious virus because of just one minor but very important task. When the anti-virus software pops up a message and tells you that your subscription is about to expire, don’t just hit the ignore button. Take a five minute break from what you are doing and renew your virus signature subscription. Not only will this keep you up to date on newer viruses, it will allow your software package to update to newer versions. The same thing goes for spyware protection. There are plenty of free spyware protection solutions out there, none are perfect, but most do the job. I suggest using Microsoft’s AntiSpyware Beta package at the least.
4. Software & Hardware Firewall Protection
-------------------------------
If you are not using a firewall, then you are just asking for trouble. Actually, there is a significant chance that your system is already compromised if you have no firewall protection at all. Many cable/DSL router combo devices have built in firewall protection, and this is at least a good start. However, if you have Windows XP SP2, go ahead and enable the built in firewall as it will provide you another level of protection. Oh, yes, and when the system pops up a message about whether or not to allow a certain application or communication to take place, don’t just hit the ok button, read it thoroughly then make a decision.
5. Installing & Uninstalling Applications
----------------------------------------
Just about every time you install a new application or piece of software you increase the time it takes to boot your PC and in some cases decrease its performance. On thing that drives me crazy is printing software. For the life of me I cannot understand how or why printer support software could total 400MB in size, but they sometimes do. Not only that, they tend to load all kinds of unnecessary real-time running applets. HP printers are notorious for this. Be very aware of what it is you are loading and only load those components that you need. Even some off-the-shelf software packages load adware and other not so helpful applets. Also, when you uninstall software, not all the software gets uninstalled in many cases. One thing I suggest is to purchase a registry cleaner. This can dramatically decrease boot times and in many cases increase the overall performance of your PC.
6. Purchasing & Downloading Items On The Internet
-------------------------------------------------
When you download or purchase any software from the Internet, make sure you pay close attention to everything you are agreeing to or checking off on the various pages that lead up to the final purchase or download. As with everything else, make sure you read the fine print. You may be agreeing to download and install something you don’t need or may impact the security and performance of you PC. Also, how many more mailing lists do you really need to be on? How many Internet Explorer tool bars do you need? Most of these tool bars should be renamed to “adware / spyware bars”
7. Installing Operating System & Application Patches
---------------------------------------------------
In a nutshell, if you are using Windows XP, make sure that automatic updates are turned on. This is very important. Microsoft releases security and bug fixes routinely and some of them are critical in nature. Something people tend to overlook is updating and patching their applications. For instance, Microsoft Office has critical security patches and performance enhancements available in the form of patches and service packs. It’s not just Operating System bugs that can put you at risk, applications can too.
8. Updating Drivers
-------------------
Similar to the above, hardware manufacturers routinely update their drivers. This includes video cards, sounds cards, capture cards, system boards, you name it. Some manufacturers have started to release automatic updates for their hardware, but many have not. Make sure you check these sites regularly and when a driver update is available, install it.
9. What Do Your Children Download
-----------------------------------
This is a really big one. I can’ tell you how may times I have been told by people that they have no idea how something got installed on their computer. Usually their second sentence contains “one of my children must have downloaded it”. The first thing that comes to mind is “why do parents let kids download what ever they like in the first place”. Not only can this severely impact the security and performance of your computer, who knows what your kids are getting their hands on. Do you know what one of the most frequently installed application installs I see on a teenagers machine is? Kazaa, BearShare, eDonkey, all P2P file sharing programs. I don’t care what anyone says regarding how convenient and safe these applications are now, they are wrong. Monitor what your children are doing / downloading on the Internet. Install a parental control software package if need be.
10. Rebuilding Your Operating System
-------------------------------------
If you are not familiar with system imaging software, I suggest you read up on them. One of the most popular packages is “ghost” and it’s been around for quite some time. I rebuild my systems pretty much on an annual basis. When I first configured them, I used an imaging package to create a complete image of the basic OS and application install. This allows you to not only re-install the base operating system and applications by hitting just one button, but can save you big time in the event of a system disaster.
Conclusion
----------
Many of my peers and other technical people will read this and say it’s all common sense and very basic. Well, if this is what you do for a living then yes, it is. But many people don’t know these things or did know about them and have forgotten. So many PC are in such bad shape and it’s beyond me how the average person even deals with it. It has to be frustrating not knowing where to turn or what to do, especially if you don’t have a tech friend or family member to call on. I hate to sound pessimistic, but things are not getting better for the average home or small business person. Technology should not be this difficult to maintain. The average person just wants something that will work, and stay working.
You may reprint or publish this article free of charge as long as the bylines are included.
Original URL (The Web version of the article)
------------
http://www.defendingthenet.com/newsletters/TenThingsToDoForAHealthyAndSecurePc.htm
Obtaining and Implementing Software Solutions
Why Reinvent The Wheel?
For software, be it a database, operating system or any other application, whatever you need, chances are something very similar has already been written. Having located something similar it is usually very easy to adapt it to your own needs. This is a process that works with both commercial software and with open source software, and provides many benefits including reduced cost, time and risk.
An Interruption
The standard life cycle of a typical software development project can be summarised as perception of need, systems analysis, requirements definition, design, implementation, testing, installation, maintenance. Variations on this are possible, such as prototyping and rapid application development. However all variations go through each of these stages in some form.
By interrupting the process after the requirements definition stage it is possible to short-circuit much of the rest of the process. Given the requirements it is often possible to find some existing software that provides most of the desired functionality. To do this it is necessary to have a wide appreciation of contemporary software in many fields. Target systems for re-use are often found in unexpected places.
Re-purposing existing software will usually take less time, cost and risk compared to writing new software from scratch. Provided that a software application can be found that meets most of the requirements for the new system, then adding the extra functionality will involve less time, cost and risk. If a business case can be made for developing a new software system, then a stronger business case can be made for re-purposing existing software.
Two Examples
Here are two examples from my own experience. The first was a conference billing and booking system for Warwick University, the second a database to track and gather statistics at a disability advocacy service.
Conference Billing and Booking
In the mid 1980's Warwick University wanted to computerise its conference booking and billing system, which up until that time had been paper based. As a consultant, having analysed their requirements, I concluded that what they were looking for was very similar to a hotel management system. After a search for suitable suppliers, Innsite (now RedSky IT) were selected. Innsite had a modular suite of programmes that would do everything that Warwick required except for booking facilities such as meeting rooms and AV equipment. They were happy to write a module especially for Warwick's needs. This solution turned out to be more cost effective for Warwick than having their own system written.
Complaints Database
Recently I was approached to fix problems with a database used to track complaints in a disability advocacy service. The database had been written in house several years previously, the developer had left and the documentation was missing. It quickly became apparent that replacing the database was going to be easier that trying to fix a database that was running under an unsupported database system.
After a workflow analysis and requirements definition for the database it became apparent that what was required was very similar to a Customer Relationship Management (CRM) database. A search on Sourceforge, the home of many open source software projects, turned up several CRM systems. The solution chosen most closely matched the requirements, was most mature and was easiest to adapt to the clients needs. The solution is based on a MySQL database with an interface written in PHP, both of which are also free software. The simplest way of providing the necessary platform to run the solution on was to install XAMPP, a single package that provides an integrated set of Apache web server, MySQL database and PHP web programming interface.
Summary
Interrupting the standard life cycle of a software development project after the requirements have been defined, to locate existing software that meets most of the desired functionality, can reduce the time, cost and risk involved in delivering a working product.
For software, be it a database, operating system or any other application, whatever you need, chances are something very similar has already been written. Having located something similar it is usually very easy to adapt it to your own needs. This is a process that works with both commercial software and with open source software, and provides many benefits including reduced cost, time and risk.
An Interruption
The standard life cycle of a typical software development project can be summarised as perception of need, systems analysis, requirements definition, design, implementation, testing, installation, maintenance. Variations on this are possible, such as prototyping and rapid application development. However all variations go through each of these stages in some form.
By interrupting the process after the requirements definition stage it is possible to short-circuit much of the rest of the process. Given the requirements it is often possible to find some existing software that provides most of the desired functionality. To do this it is necessary to have a wide appreciation of contemporary software in many fields. Target systems for re-use are often found in unexpected places.
Re-purposing existing software will usually take less time, cost and risk compared to writing new software from scratch. Provided that a software application can be found that meets most of the requirements for the new system, then adding the extra functionality will involve less time, cost and risk. If a business case can be made for developing a new software system, then a stronger business case can be made for re-purposing existing software.
Two Examples
Here are two examples from my own experience. The first was a conference billing and booking system for Warwick University, the second a database to track and gather statistics at a disability advocacy service.
Conference Billing and Booking
In the mid 1980's Warwick University wanted to computerise its conference booking and billing system, which up until that time had been paper based. As a consultant, having analysed their requirements, I concluded that what they were looking for was very similar to a hotel management system. After a search for suitable suppliers, Innsite (now RedSky IT) were selected. Innsite had a modular suite of programmes that would do everything that Warwick required except for booking facilities such as meeting rooms and AV equipment. They were happy to write a module especially for Warwick's needs. This solution turned out to be more cost effective for Warwick than having their own system written.
Complaints Database
Recently I was approached to fix problems with a database used to track complaints in a disability advocacy service. The database had been written in house several years previously, the developer had left and the documentation was missing. It quickly became apparent that replacing the database was going to be easier that trying to fix a database that was running under an unsupported database system.
After a workflow analysis and requirements definition for the database it became apparent that what was required was very similar to a Customer Relationship Management (CRM) database. A search on Sourceforge, the home of many open source software projects, turned up several CRM systems. The solution chosen most closely matched the requirements, was most mature and was easiest to adapt to the clients needs. The solution is based on a MySQL database with an interface written in PHP, both of which are also free software. The simplest way of providing the necessary platform to run the solution on was to install XAMPP, a single package that provides an integrated set of Apache web server, MySQL database and PHP web programming interface.
Summary
Interrupting the standard life cycle of a software development project after the requirements have been defined, to locate existing software that meets most of the desired functionality, can reduce the time, cost and risk involved in delivering a working product.
A must-know about computer and internet glossary
Computer-related things tend to have a language all their own. While you do not need to know all of it, there are many confusing words and phrases that you are going to come across sooner or later.
Bandwidth. Bandwidth is the amount of data that your website can send each second, as well as the amount of data that the visitor to your website can receive. If either one does not have enough bandwidth, then the website will appear slowly.
For this reason, you should choose a host with plenty of bandwidth, as well as testing that your site doesn't take too long to download on slow connections.
Browser. A browser is the software (see below) that visitors to your site use to view it. The most popular browser is Microsoft's Internet Explorer, which comes with Windows.
Cookie. Cookies are data files that your site can save on the computer of someone who visits that site, to allow it to remember who they are if they return.
FTP. File Transfer Protocol. This is a common method of uploading (see below) files to your website.
Javascript. A common language for writing 'scripts' on websites, which are small programs that make the site more interactive. Another common cause of problems for visitors.
JPEG. Joint Photographic Experts Group. This is the name of the most popular format for pictures on the web, named after the group that came up with it. If you want to put pictures on your website, you should save them as JPEGs.
Hardware. Hardware is computer equipment that physically exists. It is the opposite of software.
Hosting. If you've got a website out there on the Internet, then you'll be paying someone for hosting. It is the service of making your site available for people to see.
HTML. HyperText Markup Language. A kind of code used to indicate how web pages should be displayed, using a system of small 'tags'. The 'b' tag, for example, causes text to appear in bold, and the 'img' tag displays a picture.
Hyperlink. A hyperlink is when a piece of text on a website can be clicked to take you to another site, or another page on the same site. For example, if clicking your email address on your website allows someone to email you, then your email address is a hyperlink.
Programming. This is when the computer is given instructions to tell it what to do, using one of many 'programming languages'. Programming languages for the web include PHP and Perl.
Server. The server is where your website is stored, and it is the server that people are connecting to when they visit the site. Note that server refers both to the hardware and software of this system.
Software. Programs that run on the computer, or that make your website work. Microsoft Word is software, for example, as is Apache (the most popular web server software). Opposite of hardware.
Spider. Do not be scared if a spider visits your website! Spiders are simply programs used by search engines to scan your site and help them decide where it should appear when people search. It is good to be visited by spiders, as it means you should start appearing in search engines soon.
Upload. Uploading is when you transfer data from your own computer to your website. For example, you might upload your logo, or an article you've written. Opposite of download.
URL. Uniform Resource Locator. This is just a short way of saying 'web address', meaning what you have to type in to get to your website.
Bandwidth. Bandwidth is the amount of data that your website can send each second, as well as the amount of data that the visitor to your website can receive. If either one does not have enough bandwidth, then the website will appear slowly.
For this reason, you should choose a host with plenty of bandwidth, as well as testing that your site doesn't take too long to download on slow connections.
Browser. A browser is the software (see below) that visitors to your site use to view it. The most popular browser is Microsoft's Internet Explorer, which comes with Windows.
Cookie. Cookies are data files that your site can save on the computer of someone who visits that site, to allow it to remember who they are if they return.
FTP. File Transfer Protocol. This is a common method of uploading (see below) files to your website.
Javascript. A common language for writing 'scripts' on websites, which are small programs that make the site more interactive. Another common cause of problems for visitors.
JPEG. Joint Photographic Experts Group. This is the name of the most popular format for pictures on the web, named after the group that came up with it. If you want to put pictures on your website, you should save them as JPEGs.
Hardware. Hardware is computer equipment that physically exists. It is the opposite of software.
Hosting. If you've got a website out there on the Internet, then you'll be paying someone for hosting. It is the service of making your site available for people to see.
HTML. HyperText Markup Language. A kind of code used to indicate how web pages should be displayed, using a system of small 'tags'. The 'b' tag, for example, causes text to appear in bold, and the 'img' tag displays a picture.
Hyperlink. A hyperlink is when a piece of text on a website can be clicked to take you to another site, or another page on the same site. For example, if clicking your email address on your website allows someone to email you, then your email address is a hyperlink.
Programming. This is when the computer is given instructions to tell it what to do, using one of many 'programming languages'. Programming languages for the web include PHP and Perl.
Server. The server is where your website is stored, and it is the server that people are connecting to when they visit the site. Note that server refers both to the hardware and software of this system.
Software. Programs that run on the computer, or that make your website work. Microsoft Word is software, for example, as is Apache (the most popular web server software). Opposite of hardware.
Spider. Do not be scared if a spider visits your website! Spiders are simply programs used by search engines to scan your site and help them decide where it should appear when people search. It is good to be visited by spiders, as it means you should start appearing in search engines soon.
Upload. Uploading is when you transfer data from your own computer to your website. For example, you might upload your logo, or an article you've written. Opposite of download.
URL. Uniform Resource Locator. This is just a short way of saying 'web address', meaning what you have to type in to get to your website.
Successful HTML email marketing campaigns and Lotus Notes issues
As the online world changed in the nineties from informational to commercial and highly competitive, marketers embraced the new technology and the need has arisen to send graphically appealing newsletters and marketing messages. You have only seconds to capture attention, and the right picture will grab quicker than the right copy, as they say, "a picture can be worth a thousand words". Just ask your clients if they would use plain white paper, rather than letterhead, to send an offline message to prospects and customers.
Today, the vast majority of all email clients can render (that is, display) HTML emails fairly well. Notable exceptions are older versions of Lotus Notes and pre AOL pre version 6.0. So whereas a few years ago the answer to the question was rather complex, today it really comes down to message purpose, subscriber preference and multipart messaging. Studies show that roughly 95 percent of commercial messages sent today are sent as Multi-Part MIME.
Multi-part MIME is an older protocol that allows you to send both text and HTML versions of an e-mail in a single package, kind of like a sandwich. The recipient's e-mail program then displays the HTML version, if it is capable of reading that, or the text version, if it is not.
MIME stands for Multipurpose Internet Mail Extensions and is an internet standard for the format of e-mail. Virtually all human written Internet e-mail and a fairly large proportion of automated e-mail is transmitted via SMTP MIME format. SMTP stands for Simple Mail Transfer Protocol and if nothing else, you'll learn a few more acronyms if you stick around. Internet e-mail is so closely associated with the SMTP and MIME standards that it is sometimes called SMTP/MIME e-mail.
Folks, while nobody can really agree on numbers and stats, we all agree on this: HTML Email Doesn't Work Properly for Millions of Recipients.
HTML email breaks in a wide variety of email inboxes. This isn't due to your creative abilities or lack of HTML knowledge - it's due to the fact that the email client your recipient views your email in routinely breaks your message.
I feel like this is worth defining, as I know a lot of people get very scared when we talk about clients and servers, but will not admit it. An email client (some "big picture" folks also call it Mail User Agent) is nothing but a computer program that is used to read and send e-mail, such as Outlook, Lotus Notes, Thunderbird, etc. A mail server (also called a Mail Transfer Agent or MTA, or a mail exchange server) is a computer program that transfers electronic mail messages from one computer to another. Most of the time, since nobody has time to learn all the acronyms and terminology coined by those "big picture" people, we are used to know a mail server as the entire contraption (wires and all) that runs the program.
Depending on the email system, your HTML images may be blocked so recipients see a blank white box and/or your live hotlinks may not work properly. AOL 9.0, Outlook 2003, and Gmail are most infamous for blocking and/or breaking HTML, "for security reasons".
Another big offender for not letting HTML through is Mel, the guy that works in the corporate IT department. Many corporations have IT departments who can't wait for the day when all attachments and all HTML emails are eradicated. That is because in their world, anything that is not pure text is spam, virii, worms, trojans, spyware, adware, pure evil(ware) that makes mailboxes grow and users growl. As a consequence, most of those cubicle inhabitants - the end users - who have to sign a hundred page policy before they start getting busy on those corporate e-memos, are unable to view and/or send HTML messages, whether the feature is turned off at a server level, or on their computers.
Everything else aside, there is no bigger offender here on Earth than Lotus Notes. Lotus Notes is notorious for its refusal to handle Multi-Part MIME the same way the rest of the civilized world does.
For your amusement, here is a definition of Lotus Notes that was created by one of those "big picture" executives: "Lotus Notes is a commercial workflow and groupware software package that also provides application developers an environment for quickly creating cross- platform client/server applications". Still with me? Don't be scared. For the purposes of this article, Lotus Notes is an email client. Ok?
If you work for a company that uses Lotus Notes as the email system, don't even think about sending newsletters other than in text form from it. Besides the fact that as a general rule, I always recommend to marketers the use of a professional permission based email marketing service, in the Lotus Notes case you just have to.
If you communicate to the B2B market, particularly large professional services firms, large lawfirms, many Global 2000 companies, HTML email compatibility will be a thorn in your side, as a lot of these companies use Lotus Notes.
The issues include:
- Older versions of Lotus Notes (under R5) convert HTML emails to a Lotus Notes Rich Text format. Lotus Notes versions under R5 also do not recognize Multi-Part MIME messages (HTML and text combined in a single email).
- Some companies may be deploying later versions of the Lotus Notes client, i.e., R6, but using an older version of Lotus Notes/Domino server such as 4.6. In this example, the recipient's email client would also render an HTML message incorrectly.
So for a recipient to view a properly rendered HTML email, a company must use both the Lotus Notes client and server of R5 and above.
Here are some quick tips you can take if you have a significant Lotus Notes subscriber base:
1. Include a link at the top of HTML emails named "View Web Version" or something similar. The link sends recipients to a web hosted HTML version of the email (either on the email technology provider's server or the sender's server).
2. Also include an "Update Preferences" link and provide a web site update form that then enables recipients to choose to receive Text rather than HTML.
3. Create complete Text versions for those who prefer not to receive HTML or cannot view HTML.
4. On opt-in forms, include an option to receive a Text version and potentially list tips (i.e., "If you are using Lotus Notes versions below R5, select Text").
In conclusion, I will say it again: Folks, don't try this at home. Instead, always outsource email marketing to one of the many professional services. Advantages are: No blacklists and established relations with the major ISPs, ensuring maximum deliverability (plus, you don't want to be called a spammer and banned from everywhere). They also make it easy to create, send, and track permission-based email, have advanced reporting, message scheduling, the ability to create unlimited lists, bounce back handling (extremely important), subscription management, newsletter templates and many other major industry-standard features. The service I use for my company can be tried free for 15 days, here: http://www.bsleek.com/emailmarketing/
Today, the vast majority of all email clients can render (that is, display) HTML emails fairly well. Notable exceptions are older versions of Lotus Notes and pre AOL pre version 6.0. So whereas a few years ago the answer to the question was rather complex, today it really comes down to message purpose, subscriber preference and multipart messaging. Studies show that roughly 95 percent of commercial messages sent today are sent as Multi-Part MIME.
Multi-part MIME is an older protocol that allows you to send both text and HTML versions of an e-mail in a single package, kind of like a sandwich. The recipient's e-mail program then displays the HTML version, if it is capable of reading that, or the text version, if it is not.
MIME stands for Multipurpose Internet Mail Extensions and is an internet standard for the format of e-mail. Virtually all human written Internet e-mail and a fairly large proportion of automated e-mail is transmitted via SMTP MIME format. SMTP stands for Simple Mail Transfer Protocol and if nothing else, you'll learn a few more acronyms if you stick around. Internet e-mail is so closely associated with the SMTP and MIME standards that it is sometimes called SMTP/MIME e-mail.
Folks, while nobody can really agree on numbers and stats, we all agree on this: HTML Email Doesn't Work Properly for Millions of Recipients.
HTML email breaks in a wide variety of email inboxes. This isn't due to your creative abilities or lack of HTML knowledge - it's due to the fact that the email client your recipient views your email in routinely breaks your message.
I feel like this is worth defining, as I know a lot of people get very scared when we talk about clients and servers, but will not admit it. An email client (some "big picture" folks also call it Mail User Agent) is nothing but a computer program that is used to read and send e-mail, such as Outlook, Lotus Notes, Thunderbird, etc. A mail server (also called a Mail Transfer Agent or MTA, or a mail exchange server) is a computer program that transfers electronic mail messages from one computer to another. Most of the time, since nobody has time to learn all the acronyms and terminology coined by those "big picture" people, we are used to know a mail server as the entire contraption (wires and all) that runs the program.
Depending on the email system, your HTML images may be blocked so recipients see a blank white box and/or your live hotlinks may not work properly. AOL 9.0, Outlook 2003, and Gmail are most infamous for blocking and/or breaking HTML, "for security reasons".
Another big offender for not letting HTML through is Mel, the guy that works in the corporate IT department. Many corporations have IT departments who can't wait for the day when all attachments and all HTML emails are eradicated. That is because in their world, anything that is not pure text is spam, virii, worms, trojans, spyware, adware, pure evil(ware) that makes mailboxes grow and users growl. As a consequence, most of those cubicle inhabitants - the end users - who have to sign a hundred page policy before they start getting busy on those corporate e-memos, are unable to view and/or send HTML messages, whether the feature is turned off at a server level, or on their computers.
Everything else aside, there is no bigger offender here on Earth than Lotus Notes. Lotus Notes is notorious for its refusal to handle Multi-Part MIME the same way the rest of the civilized world does.
For your amusement, here is a definition of Lotus Notes that was created by one of those "big picture" executives: "Lotus Notes is a commercial workflow and groupware software package that also provides application developers an environment for quickly creating cross- platform client/server applications". Still with me? Don't be scared. For the purposes of this article, Lotus Notes is an email client. Ok?
If you work for a company that uses Lotus Notes as the email system, don't even think about sending newsletters other than in text form from it. Besides the fact that as a general rule, I always recommend to marketers the use of a professional permission based email marketing service, in the Lotus Notes case you just have to.
If you communicate to the B2B market, particularly large professional services firms, large lawfirms, many Global 2000 companies, HTML email compatibility will be a thorn in your side, as a lot of these companies use Lotus Notes.
The issues include:
- Older versions of Lotus Notes (under R5) convert HTML emails to a Lotus Notes Rich Text format. Lotus Notes versions under R5 also do not recognize Multi-Part MIME messages (HTML and text combined in a single email).
- Some companies may be deploying later versions of the Lotus Notes client, i.e., R6, but using an older version of Lotus Notes/Domino server such as 4.6. In this example, the recipient's email client would also render an HTML message incorrectly.
So for a recipient to view a properly rendered HTML email, a company must use both the Lotus Notes client and server of R5 and above.
Here are some quick tips you can take if you have a significant Lotus Notes subscriber base:
1. Include a link at the top of HTML emails named "View Web Version" or something similar. The link sends recipients to a web hosted HTML version of the email (either on the email technology provider's server or the sender's server).
2. Also include an "Update Preferences" link and provide a web site update form that then enables recipients to choose to receive Text rather than HTML.
3. Create complete Text versions for those who prefer not to receive HTML or cannot view HTML.
4. On opt-in forms, include an option to receive a Text version and potentially list tips (i.e., "If you are using Lotus Notes versions below R5, select Text").
In conclusion, I will say it again: Folks, don't try this at home. Instead, always outsource email marketing to one of the many professional services. Advantages are: No blacklists and established relations with the major ISPs, ensuring maximum deliverability (plus, you don't want to be called a spammer and banned from everywhere). They also make it easy to create, send, and track permission-based email, have advanced reporting, message scheduling, the ability to create unlimited lists, bounce back handling (extremely important), subscription management, newsletter templates and many other major industry-standard features. The service I use for my company can be tried free for 15 days, here: http://www.bsleek.com/emailmarketing/
Optimizing your Website for Good Search Engine Placement:
By applying some ranking to the site analysis report, it makes it simpler to tackle the work in stages and take care of the most important modifications first, while leaving the more subtle changes for later. The SEO consulting firm may also provide pre- and post-optimization search engine visibility reports. Through a variety of tracking tools they will determine metrics for measuring the effectiveness of their services with respect to increasing your site's rankings and visitor traffic.
Search Engine Optimization is a fuzzy art in which the rules and techniques change as quickly as the Internet changes. Nonetheless, a good SEO consulting expert will always be able to help move your website towards better search engine placement, greater visibility, and consequently higher levels of targeted traffic. When it comes to choosing any professional -- a dentist, doctor, travel agent or hair stylist, it may take you a couple tries to locate the right SEO professional for your business, but it's usually better to focus on what you do best, and hire experts who spend all their time staying informed and practicing effective website promotion.
Article and Directory Submission - Hiring A SEO Professional
Directory Submission Services:
There are thousands of directories on the Internet ranging from the well-respected DMOZ (dmoz.org), topic-specific directories, to paid-inclusion directories, to absolutely worthless directories which you would be better off not having a link in. Your SEO (search engine optimization) firm should seek out quality directories, and directories related to your website's content, and be experienced enough to competently manage the process of getting your website into the directories. DMOZ for example has a somewhat lengthy process and stringent requirements for entry, and it takes persistence to get a link added. On the other hand, if you're willing to pay $300 a year, Yahoo! will add you to their directory though the $300 is non-refundable and they warn you that payment does not guarantee entry. These are all details it takes time to learn, but details a hired Website Marketing expert or company should be savvy with.
Article Submission Services:
A great way to build natural and permanent links to your websites is through submitting articles to other web sites each of which contains one or more live links pointing to your business' site. By syndicating custom-written articles to other web sites you're also increasing your chances of being found in the search engines for the keywords that are relevant to your business. There are many webmasters who welcome free content to increases their presence on the Internet.
Search Engine Optimization is a fuzzy art in which the rules and techniques change as quickly as the Internet changes. Nonetheless, a good SEO consulting expert will always be able to help move your website towards better search engine placement, greater visibility, and consequently higher levels of targeted traffic. When it comes to choosing any professional -- a dentist, doctor, travel agent or hair stylist, it may take you a couple tries to locate the right SEO professional for your business, but it's usually better to focus on what you do best, and hire experts who spend all their time staying informed and practicing effective website promotion.
Article and Directory Submission - Hiring A SEO Professional
Directory Submission Services:
There are thousands of directories on the Internet ranging from the well-respected DMOZ (dmoz.org), topic-specific directories, to paid-inclusion directories, to absolutely worthless directories which you would be better off not having a link in. Your SEO (search engine optimization) firm should seek out quality directories, and directories related to your website's content, and be experienced enough to competently manage the process of getting your website into the directories. DMOZ for example has a somewhat lengthy process and stringent requirements for entry, and it takes persistence to get a link added. On the other hand, if you're willing to pay $300 a year, Yahoo! will add you to their directory though the $300 is non-refundable and they warn you that payment does not guarantee entry. These are all details it takes time to learn, but details a hired Website Marketing expert or company should be savvy with.
Article Submission Services:
A great way to build natural and permanent links to your websites is through submitting articles to other web sites each of which contains one or more live links pointing to your business' site. By syndicating custom-written articles to other web sites you're also increasing your chances of being found in the search engines for the keywords that are relevant to your business. There are many webmasters who welcome free content to increases their presence on the Internet.
Search Engine Secrets - Get Top Listings on Google & Yahoo
You have your choice of SEO Consultant to full fledged SEO Corporations all willing to take your money and optimize your site. That’s because Google is a very sophisticated search engine and their algorithm changes constantly. Google’s algorithm has one primary goal and that is to deliver relevant content. All of this effort is to identify good websites with quality content and to weed out the sites that are "optimized" to trick the algorithm. Therefore… if you have a good website with quality content then “optimizing” your site may be counter-productive if there's even a slight chance that Google would think you’re using tricks.
Google is looking for websites whose webmasters are putting their time and energy in to building and maintaining a good website with quality content not spending their time and energy trying to trick the algorithm. So, the best thing you can do is to put your time and energy in to the reason you built your website in the first place.
If search engine optimization was a major player in your marketing plan, here’s a great site to learn about other website marketing methods: http://www.wilsonweb.com/a/go.to/Ogre
When looking at the search results page, most users look for a number of specific items, at least one of which must be present to capture a click through. These items include the key phrase in the title or description, product information and trusted brand names and vendors.
Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.
Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.
Google is looking for websites whose webmasters are putting their time and energy in to building and maintaining a good website with quality content not spending their time and energy trying to trick the algorithm. So, the best thing you can do is to put your time and energy in to the reason you built your website in the first place.
If search engine optimization was a major player in your marketing plan, here’s a great site to learn about other website marketing methods: http://www.wilsonweb.com/a/go.to/Ogre
When looking at the search results page, most users look for a number of specific items, at least one of which must be present to capture a click through. These items include the key phrase in the title or description, product information and trusted brand names and vendors.
Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.
Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.
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